联系我们

论文查询结果	返回搜索

论文编号：	3985
作者编号：	2220100733
上传时间：	2012/3/9 15:08:45
中文题目：	天地人置业有限公司状元府第项目可行性研究
英文题目：	Champion Mansion Project of Heaven, Earth Human Properties Limited Feasibility Study
指导老师：	张永强
中文关键字：	房地产行业 项目定位 项目实施
英文关键字：	Real estate， Project positioning， Project implementation
中文摘要：	近十几年来，随着国家对房地产市场的放开，以及居民实际收入水平的提高，广大消费者对住房的需求迅猛增长，这使得房地产业因此吸引了大量投资者的关注，竞争变得越来越激烈。另一方面，由于房价高企，政府开始频繁出台一系列宏观政策，来抑制房地产行业的过快发展。房地产市场内外部环境发生的剧烈变化，对各房地产开发商而言，不仅意味着潜在的市场机遇，同时也意味着巨大的挑战。房地产企业如何更好的满足市场需求，在激烈的竞争中建立起自身的竞争优势，扩大企业发展规模，争取更大的发展空间，已经成为房地产企业管理者必须关注的重点。本文以房地产开发企业发展研究与实施为指导，以状元府第项目的定位与执行为研究对象，通过该项目的可行性以及存在的问题进行分析，进而发现公司发展的关键环节，并在发展中提出重要的建议。本文的研究，旨在使状元府第住宅项目能在激烈的市场竞争中处于竞争的优势地位，进而找到高密市房地产企业发展捷径，同时也为我国其他房地产企业提供经验，促进我国房地产行业健康发展。本论文共分八章：第一章是绪论，主要介绍论文的研究背景和研究意义、研究思路和研究框架。第二章回顾了市场定位相关理论以及SWOT分析方法，为全文的研究寻求理论支撑。第三章主要介绍了高密市房地产发展的宏观环境，高密市的经济环境和高密市房地产企业的发展现状。第四章主要介绍了高密市项目所在地的具体经济环境。第五章主要对状元府第项目的可操作性及市场定位进行分析。第六章依据项目的定位策略提出相应的规划方案；第七章主要陈述状元府第项目实施与管理等方面的内容；第八章是结论，对本文的研究进行归纳和总结。本文的创新点在于，通过状元府第项目的设计与实际相结合的研究，阐述了目前房地产项目的开发战略设想，并从可操作的角度，对房地产项目开发提出对策和建议。
英文摘要：	Since the reform and opening up, our national carry out the policy of richening counties and benefiting people, the people’s demands of housing become bigger and bigger. The real estate industry enters a period of unprecedented expansion. The huge profits of real estate attract various funds of social. For every company, this is a chance, and is a challenge, too. How to be the leading position in the competition and how to meet the needs of the market, expand the development scale of enterprise, strive for greater profits have been the focuses of enterprise managers. We take the localization and the implementation of Mansion of the Champion project as the object of this study. And through analyzing the feasibility and the problems of this project, we find out the key link of the company’s development, and propose some useful recommendations. Through this study, we want to make our project at a leading position in the intense competition of markets, to find out the shortcut of the real estate enterprise in Gaomi, and to provide experiences for other enterprises of our country. At the last, through this study, we want to promote the healthy development of China's real estate industry. This article is divided into eight chapters: the first chapter is the introduction of the study, include the background, the meaning of study and the ideas and framework of study. The second chapter reviews some theories of strategic marketing and the SWOT, which is a kind of analysis tool, it is the theoretical support of this article. The third chapter introduces the macro environment of real estate industry in Gaomi. introduces the current situation of Gaomi real estate industry also. The fourth chapter introduces the economic environment of Mishui District, Gaomi city, which is the site of our project. Chapter mainly on the operability of the project champion mansion and market positioning analysis. Chapter sixth of the positioning strategy based on the corresponding project planning programs; Chapter seventh of the state champion mansion major project implementation and management aspects;. The eighth chapter is the summary of this study. Through this study, we expound how to make the design of Mansion of the Champion combine with the actual needs of the masses, and provide some feasible measures and suggestions of real estate project exploit. This is the innovation of this study.
查看全文：	预览  下载(下载需要进行登录)