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论文编号：	3879
作者编号：	2120092543
上传时间：	2011/11/30 23:55:23
中文题目：	效率性与合法性双重驱动的中药饮片企业发展战略
英文题目：	The Development Strategy of Chinese Traditional Medicine Decoction Pieces Enterprises which is Double Drived by Efficiency Mechanism and Legality Mechanism
指导老师：	武立东
中文关键字：	中药饮片，发展战略，效率机制，合法性机制
英文关键字：	Traditional Medicine Decoction Pieces, Development Strategy, Efficiency Mechanism, Legality Mechanism
中文摘要：	在全球“回归自然”思潮以及国内消费者不断增长的养生保健需求的影响下，我国的中药行业面临着巨大的市场需求。中药饮片与中药材、中成药，共同构成了我国中药产业的三大支柱。由于中药饮片是中药材和中成药的中间载体，在整个产业链中发挥着承上启下的作用，因此其发展的状况将对整个中药行业产生重要影响。本文旨在通过对我国中药饮片行业发展状况的研究，对影响我国中药饮片企业发展的一般环境和竞争环境进行分析，从而找出驱动我国中药饮片企业发展的内在机制，为我国中药饮片企业的战略制定和健康可持续发展提供有价值的理论与实践参考。本文采用文献研究法、归纳演绎法、案例分析法等研究方法，以我国中药饮片企业为研究对象。首先构建了一个用于分析效率机制与合法性机双重驱动下企业战略形成的理论框架：首先运用企业战略理论的外部环境分析方法对企业面对的一般环境和行业环境进行分析，再运用利益相关者理论从中提炼出关键外部环境要素，通过分析每个要素对企业战略形成的作用机理，得出基于效率机制与合法性机制双重驱动的企业战略形成机制。在理论框架构建完成后，运用这一理论框架对我国中药饮片企业的发展战略进行了分析，并引入了四川新荷花公司的案例，最终得出我国中药饮片企业的发展是基于效率机制与合法性机制双重驱动的结论。本文主体共分为四章内容。第一章是导论，主要提出了选题背景，研究的目的和意义、研究的内容和主要研究方法、研究思路和论文的结构安排；第二章是文献综述，采用文献法对企业战略相关理论、利益相关者理论和组织效率性与合法性相关理论进行了归纳；第三章运用外部环境分析法对企业面对的一般环境和行业环境进行分析，并运用利益相关者理论提炼出了对企业战略形成起着至关重要作用的关键外部环境要素，并通过分析每个关键环境要素对企业战略的作用机理，最终构建出用于分析效率机制与合法性机制双重驱动的企业战略形成机制的理论框架；第四章是在该理论框架下对我国中药饮片企业的发展战略进行研究，并引入四川新荷花公司的发展战略进行了案例分析。
英文摘要：	With the global trend “back to nature” and growing demand of health care in domestic consumers, our Chinese medicine market is facing a great market demand. Traditional medicine decoction pieces, traditional Chinese medicinal materials and Chinese patent drug constitute the whole Chinese medicine industry.Due to the Traditional medicine decoction pieces is the medium between traditional Chinese medicinal materials and Chinese patent drug, it plays the transitional role in the whole Chinese medicine industry chain and its development status will have a great impact of the whole industry. The theme of the paper is, through the study on the development situation of current Traditional medicine decoction pieces enterprises, to analyze the effective general and competitive environment of current Traditional medicine decoction pieces enterprises, to figure out the inner mechanism of driving forces, and to supply the valuable reference for the healthy and sustainable development of Traditional medicine decoction pieces enterprises. Literature, induction and case analysis are used in this paper, set our Traditional medicine decoction pieces enterprises as the study object. Firstly, we structure a theoretical framework which can analyze the strategy foundation based on Efficiency mechanism and Legality mechanism. That is: use the external analysis method of strategy theory to analyze the general environment and particular environment which the enterprises are facing. Secondly, with the theories of stakeholder, raise the key external environment factors. Then through analyzing the functionary mechanism of company strategy with each key external environment factors. Finally we can get the strategy foundation mechanism which is based on Efficiency mechanism and Legality mechanism. With this theoretical framework, we are analyzing the development strategy of our Traditional medicine decoction pieces enterprises and make a case study on Sichuan Neautus Traditional Chinese Medicine Co., Ltd. Finally we get the result that the development of our Traditional medicine decoction pieces enterprises is double-drived by Efficiency mechanism and Legality mechanism. The body of this paper have four chapters. the first chapter is introduction, mainly including selected topic background, the goal and meaning, the content and the main method of research papers, and the structure of the arrangements. The second chapter is literature review, the literature of the enterprise strategy theory, stakeholders theory and the organizational efficiency and legality theory, offering a theoretical basis of analyzing for our chinese traditional medicine decoction pieces enterprises development strategy. The third chapter is usig external environment analysis theory to analyzing the general environment and particular environment which the enterprises are facing, then using the stakeholders theory to raise the key external environment which plays important role on the strategy foundation, finally structuring a theoretical framework which can analyze the strategy foundation based on Efficiency mechanism and Legality mechanism. The last chapter is researching the development strategy of our Traditional medicine decoction pieces enterprises under the theoretical framework and make a case study on Sichuan Neautus Traditional Chinese Medicine Co., Ltd.
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