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论文编号：	3871
作者编号：	2120082402
上传时间：	2011/11/30 12:31:59
中文题目：	中国银行东京分行竞争战略研究
英文题目：	Research of competitive strategy on Bank of China Tokyo branch
指导老师：	中国银行东京分行竞争战略研究
中文关键字：	中国银行东京分行,竞争优势,竞争战略
英文关键字：	Bank of China Tokyo branch Competitive advantage Competitive strategy
中文摘要：	经济全球化与金融一体化已成为不可逆转的时代潮流,银行的国际化也成为银行业发展的必然趋势，这也是中国经济实现全球化的内在要求。中国银行海外多年的发展历史为海外管理积累了丰富的经验，特别是近年来随着集团整体管理水平的日益提升，海外机构不但经营上取得了较好成绩，发展战略和业务定位也逐步明确，中国银行东京分行作为中国银行重点的海外机构之一,多年来立足日本这一国际金融中心，致力于服务全球，在中国银行开拓海外市场、推进跨国经营战略、提升自身实力中发挥了举足轻重的作用。但近年来随着中国经济的进一步对外开放和金融体制改革的深入,中国银行业更多的参与到国际金融市场的舞台，因此境外市场的金融行业竞争不断加剧，中国银行东京分行也在日本面临着激烈的竞争态势，市场份额已逐步被瓜分蚕食，以往在日本作为中资机构独大的局面已经一去不复返了。 因此结合总行对中国银行东京分行的战略目标定位，本文作者以近一年的中国银行东京分行的外派工作经历，以波特竞争战略理论为基础，对中国银行东京分行的竞争战略进行研究，并运用外部环境分析、波特五种力量模型及SWOT模型分析，分析了中国银行东京分行立足日本，其所具备的竞争优势。 最后，本文结合中国银行东京分行竞争战略选择与战略定位，本人从业务多元化、海内外联动一体化、差异化的产品与客户服务定位及整体营销战略等四个方面确定了东京分行的战略选择，并具体阐述了东京分行今后具体开展上述工作所做出的竞争战略措施，力求在重点领域取得突破。
英文摘要：	Economy Globalization is the trend for periods, also with the bank’s internationalization which is the requirement of the China’s economy development. The history of Bank of China’s overseas development is a valuable experience , especially in the recent years, overseas sub-branch not only gain the excess profits ,also with the overall’s management development. Bank of China Tokyo branch , as one of the important overseas sub-branch ,located in Japan for many years, has been playing an important role in developing overseas market , pushing the transnational management strategy and enhancing their own strength, But with the other china’s banks entry into Japan, our bank is facing a fierce competition in Japan. So combined with my working experience in Bank of China for one year , mainly based on the Michael . Porter general theory of competitive strategy ,the other analysis tools such as outer-environment theory / five-power and SWOT models ,I make the analysis of the competitive advantage of the Tokyo branch . Finally combined with the competitive strategy choice and location, we get the whole conclusion of four aspects on how to do the competitive strategy choices , which are business diversification, internal and external linkage integration, differentiation location on product/customer/service and integrated marketing strategy. Above the synthesis , I elaborate in detail on how to make the four measures into effect in the future.
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