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论文编号：	384
作者编号：	052130
上传时间：	2008/1/7 18:20:22
中文题目：	西门子（天津）水技术工程有限公
英文题目：	Study on Business Strategy of
指导老师：	马连福
中文关键字：	城市污水处理 发展战略 竞争优<
英文关键字：	municipal wastewater treatment
中文摘要：	成功地制定和实施企业战略是企业卓越管理最可靠的保证。西门子（天津）水技术工程有限公司自成立以来，取得了良好的业绩和快速的发展。近年来，公司所处的市场环境正在逐渐发生变化，竞争越来越激烈，公司面临着巨大的挑战。本文通过对西门子（天津）水技术工程有限公司的介绍，全面研究了该公司的生产经营现状，针对影响该公司竞争优势的主要因素，指出了影响竞争优势的一些深层次原因，探讨了当前成本领先的集中化战略的对策，以及实施产品延伸策略的对策，从而引导该公司发挥自身优势，抓住市场机遇，改善经营状况，实现可持续发展。 本文主要研究了以下内容：第一，对战略管理相关理论进行了综述。第二，运用战略管理的PEST、竞争五力模型、SWOT分析工具，首先对该公司的外部环境进行了分析，认为：宏观环境对环保机械设备制造业的发展十分有利，面临着强劲的市场需求，国内需求速度增长较快；该公司在关键领域里竞争能力正在丧失或很弱，须采取措施提高市场份额；其次，对公司的内部资源进行了分析，找出了公司的优势，分析了存在的劣势，并对经营战略进行了选择。第三，根据确立的成本领先的集中化战略和未来发展的产品延伸策略，结合企业实际，对具体实施提出了可行性的方案。 企业经营战略是企业的行动纲领，是决定企业经营活动成败的关键性因素，是企业长期高效发展的重要基础。随着我国市场经济的进一步发展，国内市场变得更加复杂化，国际国内市场更加趋于一体化。在这种新形势下，企业更加需要加强管理和提高战略管理水平，从而提高企业竞争力和服务质量。可以说，本文的研究对我国环保机械设备制造业具有重要的借鉴意义。 关键词：城市污水处理 发展战略 竞争优势 环保机械设备
英文摘要：	Establishing and executing corporate strategy successfully is the most reliable insurance to a company’s excellent management. Siemens Water Technologies and Engineering (Tianjin) Co., Ltd. has gained a nice and rapid development from the time of foundation. Recent years, the market environment is changing gradually, competition is becoming furious, and the company is facing a great challenge. This thesis gives an introduction of Siemens Water Technologies and Engineering (Tianjin) Co., Ltd., studies the overall manufacturing and operating status, points out some major factors which affects the company’s competitive advantages, discusses the countermeasures of low-cost focus strategy and the execution of product extension strategy so as to help the company to exert the advantage, grab the opportunities, improve operation and achieve sustainable development. This thesis mainly studies the following contents: Firstly, it proceeds an overview of related theories in strategy management. Secondly, it makes use of the PEST, Five-force model, SWOT analysis tool to analyze the external environment, which is considered very favorable to the environment protection mechanical equipment manufacture industry, the speed of domestic needs is increasing. But the company is losing or becoming weak in its competitive ability in key fields and needs to adopt various measures to increase market share. The next in order, this thesis also analyses the internal resources, finding out the advantages of the company, analyzing the existent inferior position and proceeding the choice of the business strategy. Thirdly, combining with the actual enterprise, this thesis proposes some feasible countermeasures according to the established low-cost focus strategy and concentric diversification strategy of future. Corporate business strategy is an action creed for a company, which is a crucial factor to the success of a company’s operation, and is an important base for a company’s long term efficient development. With the further development of our national market economy, the internal market is becoming more complex and the international market is tending more integrated. Under the new situation, it is more necessary for a company to strengthen management and heighten strategic management level so as to improve corporate competitive ability and service quality. It is observed that this thesis have important meaning for our national environment protection mechanical equipment manufacture industry.
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