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论文编号：	3782
作者编号：	2120092465
上传时间：	2011/11/26 9:52:25
中文题目：	A电梯公司基于客户订制的非标采购管理研究
英文题目：	Research for Non-standard purchasing management based on customization in A Elevator Co. Ltd
指导老师：	严建援
中文关键字：	电梯行业;客户定制;非标采购;供应管理
英文关键字：	Elevator industry;Customization;Non-Standard Purchasing (NSP);Supply chain management
中文摘要：	随着全球经济的发展，特别是近十年中国房地产市场的崛起，中国的电梯市场变得空前繁荣。世界级的各大电梯厂商纷纷亮相中国市场，民族品牌也先后崛起，电梯的价格战不断升级的，客户的需求变得多样化，具体化。电梯作为一种特殊的高价值的机电产品，需要为建筑物量身定制，每台电梯都有一套独一无二的图纸，参数，规格。当电梯产量达到一定规模时，其传递的信息量将达到饱和，受生产模式的制约无法一一满足客户日益增多的定制要求。价格战的压力和差异化的挑战是摆在每个大型电梯企业面前的难题。本文以A电梯公司为例，该公司产品定位中高端客户，采用差异化战略争取竞争优势。文中应用理论和实证研究相结合的方法，对于该企业的独立于制造环节的非标准采购的管理问题展开研究。首先，论文阐述了在电梯市场激烈的竞争中，非标准采购部（NSP）存在的现实意义。引用供应链管理，大规模定制，运营管理等理论依据，结合五力模型，分析目前电梯市场的特征，揭示了非标采购部存在和发展的理论依据。其次，论文以非标采购为研究对象，对该部门的设立和管理展开研究。研究分为二个方面，企业内部主要是对于该部门的内部控制政策，组织架构，企业相关控制流程进行研究；企业外部主要是针对供应商的管理，招标程序，建立战略合作伙伴关系进行论述，从而为研究解决当前广泛存在的客户定制与大规模生产之间的矛盾的解决提供生产实践中的案例解析。最后，结论部分总结全文，揭示非标采购部的建立不仅满足客户定制需求的差异化战略，而且为公司赢得了新的利润增长，是一个企业和顾客双赢的典型案例。
英文摘要：	Following the development of world economy, especially the fast growth of China real estate market, it becomes very prosperous market for elevator business in China. Most world famous elevator manufacturers start developing elevator business in China, as well as local elevator manufacturers. With the boosting of price war for elevator business in China, demand from customer for elevator also become more and more diversified and customized. As a kind of specialized, high value electrical-machinery, elevator needs to be specially designed and tailor-made according to each building structure. Each elevator should have its own solely drawing, specification and parameters. When elevator manufacturer reaches a certain production volume size, information and service from elevator manufacturer to customer reach the limit; also with the limitation of production mode, it’s difficult to meet the incremental demand for customization from customer. The dilemmas which each elevator manufacturer is facing are pressure of price war and challenge from differentiation of customer demand. Taking A Elevator Company which is a big global elevator manufacturer as example, Otis focus on middle and high class customer, take approach of differentiation strategy to obtain competitive advantage. Combining theoretical research and case study, this paper conducts the study for the management of NSP in this global company which is independent from manufacturing department. Firstly, this paper elaborates the existence for NSP in fierce competition of elevator market. Quoting from supply chain management, cosmically customization and theory for business operation, combining the five power model, to analyze the characteristic of current elevator market, discover the necessity and theoretical proof for existence and development for NSP. Secondly, this paper takes NSP as study example, conduct the study for the establishment and management of NSP in the company. There are two parts in the study, internally to study the way of policy and regulation operation for NSP, also study organizational structure and relevant work process flow for NSP; externally elaborate that how to manage and coordinate with vendor, bidding process, establish the partnership with vendors, so as to offer the real case for studying and solving the contradiction between large scale manufacturing and customized demand. Finally in the summary part of the whole paper, it discover that customization service and tailor-made from NSP to meet customer demand not only to become the competitive advantage in the elevator market, but also gain more market share and improve profit margin for company. Certainly it’s the classic case for what we normally called Win-Win case.
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