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论文编号：	3693
作者编号：	2120092650
上传时间：	2011/11/21 23:33:59
中文题目：	施耐德电气中国公司战略转型研究
英文题目：	The Strategic Transition Research of Schneider Electric China Corporation
指导老师：	焦媛媛
中文关键字：	市场导向,战略转型,竞争优势,施耐德电气
英文关键字：	market orientation,strategic transition,competitive advantage,Schneider electric
中文摘要：	随着全球经济一体化进程的日益加快，日新月异的科技发展，以及经济环境的不确定性，企业在市场上出类拔萃实属不易，但要想保持其市场领先地位更是难上加难。与此同时，企业高管们也面临着巨大的压力，既要使企业利润增长，又要为股东创造高额回报，为此他们一直坚持不懈地探寻能够让企业获得竞争优势的方法，因此很多公司纷纷走上了战略转型之路。本文以市场导向理论、竞争优势理论、战略转型理论为理论支撑，深入分析了施耐德电气公司在面对市场变化时，是如何应对变化，如何通过战略转型使企业不断发展壮大，不断创造出一个又一个骄人业绩。在第二章对相关理论进行回顾后，从第三章开始首先对施耐德电气公司的历史做了详细介绍，其次对施耐德电气公司历史上的战略转型进行了介绍，并从四个方面总结了其成功转型的经验。这四个方面分别为具有开拓精神的企业领袖、以市场为导向，找准企业发展方向，通过并购促使企业快速发展和扩张、实行多品牌战略、注重企业文化建设。而后对施耐德电气中国公司在华的产业背景、业务发展现状进行了描述。在第三章的基础上，第四章主要是对施耐德电气中国公司所处的宏观环境，外部产业环境做了相应说明，利用SWOT工具分析了企业自身优势和劣势，机会和威胁，从而确立了企业战略转型的目标和方向。第五章主要是对施耐德电气中国公司现阶段战略转型实施过程的分析，具体分析了创新商业模式和企业资源整合这两方面，在肯定其转型方向正确的基础上，对其实施过程给予了理论指导和转型评价。其评价重点是企业的组织架构、企业的考核体系、企业文化这三方面，旨在确保施耐德电气中国公司此次战略转型能够实施成功，再创新的佳绩。本文基于施耐德电气公司在2009年实施的新一轮战略转型的分析，一方面验证了市场导向理论、竞争优势理论、战略转型理论三个理论的指导作用；另一方面总结了施耐德公司历史上战略转型的成功经验，突出了施耐德电气中国公司战略转型制定和实施过程以及实施过程中的不足之处，给出了相应的建议，从而对国内相关制造业企业进行转型和创新时提供一些借鉴和启发。
英文摘要：	As a corporate, achieving market leadership is hard enough, but staying at the top is even more difficult, with the wide spread of global economic integration, rapidly changing technology, and shifting global forces. At the same time, executives are under enormous pressure to deliver profitable growth and high returns for their shareholders. No wonder they constantly search for ways to achieve competitive advantage, so more and more enterprises are on the way to strategic transformation successively. Based on competitive advantage theory, strategic transformation theory and market orientation theory, this paper in-depth analysis and discuss how the famous manufacturing enterprise Schneider electric with hundreds years of history to conquer its problem and carry out strategic transformation. On the basic of the related theories in chapter 2, Schneider-electric history is detailed introduced. And Schneider-electric is introduced on successful experience of strategy transformation on history. To sum up the experience of the successful transformation mainly have the following several aspects, the company have a pioneering spirit of enterprise leader, adhere to take the market as the guidance, find enterprise development direction and pay attention to the enterprise culture construction. And then Schneider-electric china is introduced. In chapter 4, Macro-environment and external industry environment of Schneider electric is introduced. The thesis is to identify both the threats and opportunities of the company by using the theory and related tools of strategy management such as SWOT Analysis. So the transformation target and direction are established. In chapter 5, based on the strategic transformation process model, Schneider electric (china) company’s strategic transformation process is analyzed. Schneider electric (china) company carried out new business model and the resource integration. Finally, on the basis of correct strategic transformation process, this paper gives the theoretical guidance and transformation evaluation. In the paper own opinions is proposed, including enterprise organization structure, enterprise's evaluation system, enterprise culture. Through the improvement measures, the strategic transformation of Schneider electric (China) company can smooth implementation, create a new record. Through the Schneider electric case analysis, on the one hand this paper verifies theoretical guidance meaning of the marker orientation theory, competitive advantage theory and strategic transformation theory. On the other hand, this paper summarizes successful experience, highlights the shortage and gives the suggestions of the Schneider electric (China) company strategy transformation. I hope that these lessons and consults can be offered to Chinese enterprises, which will facilitate their implementing business transformation.
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