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| 论文编号: | 3660 | |
| 作者编号: | 2120092700 | |
| 上传时间: | 2011/11/17 22:31:54 | |
| 中文题目: | 家乐福库存管理体系研究 | |
| 英文题目: | Research On Stock Management System In Carrefour | |
| 指导老师: | 严建援 | |
| 中文关键字: | 家乐福,库存管理,订货部门(OP),供应链管理指标(BC),供应商管理库存(VMI) | |
| 英文关键字: | Carrefour; stock management; order pool (OP); boucle complete indicators (BC); vendor manage inventory (VMI) | |
| 中文摘要: | 从1995年法国零售巨头家乐福在北京开了第一家分店以来,大型零售超市就在中国广袤的土地上开始了逐步发展。尤其是到了2004年,在中国对外资零售业全面开放以后,外资零售超市如雨后春笋般的迅速发展起来,沃尔玛,家乐福,麦德龙,易初莲花,乐购等等行业巨头纷纷攻城略地,截止到2010年末,家乐福门店数量突破180家,而沃尔玛已经突破220家。而国内大型零售企业却在这场竞争中节节败退,拱手让出了大半江山。这其中的原因值得我们深思。这里面有战略层面的原因,但仔细究其原因,国内同业者在很大程度输在了内控管理层面。战略可以学习和模仿,但是内控管理却是每天实实在在的基本功。其中,库存管理是有决定性作用的极为关键的一环。 家乐福是外资零售企业在中国成功发展的一个典范。它从1995年开始经过十几年的发展,见证了外资大型零售超市在中国发展的一个又一个里程碑。本文以家乐福的库存管理为例,详细对其在库存管理过程中的方式方法进行深入剖析,分析其优势和局限性,并提出自己的建议和思考。本文立足于大型零售企业的内控管理环节,结合行业巨头家乐福在库存管理方面的体系构架,实践经验和缺陷不足,由浅入深,理论结合实际,多角度,多层面进行研究分析。提出家乐福在当前零售市场应该如何改进和提高现有的库存管理模式,在发展中可能遇到的问题与解决方案。论文力求结论和观点客观对实际有指导性。 | |
| 英文摘要: | Foreign capital supermarket developed step by step after the French retail giant-- Carrefour opened first branch store in Beijing from 1995. Especially after China government’s policy totally open to foreign retail company in 2004, foreign retail supermarket have extended rapidly, the industry’s giants , like wall-mart, Carrefour, Metro, lotus, Tesco, occupied more and more market shares. By the end of 2010, the numbers of branch stores of Carrefour china reached to 180, and for wall-mart, even hit to 220 stores in china. However, the domestic retail enterprises were defeated step by step and lost most parts of market share. The status is worth to consideration. Of cause, there are some reasons in strategic level, but investigate in details, the domestic retail companies failed in internal control management. Strategy can be learned and simulated, but internal control management is basic skills in everyday. Among them, the stock management is one the key points with decision factors. Carrefour is the successful model in the development of foreign retail enterprise in China. It developed over 15 years from 1995 and become the milestone of the development of foreign retail company in china. In this thesis, I make Carrefour as the sample to investigate the stock management deeply, analysis its advantages and limitations, and present my suggestion and consideration. Based on the large retail enterprise’s internal control and management processes, combined with the stock management structure, detail analyze the company's strengths, weaknesses, opportunities and threats and put forward problems and solutions for the company's business model how to combine with the company’s actual status and the actual situation of Chinese after-sale market. This Thesis seeks to reach conclusions and forward-looking perspective, practicality and feasibility of the same. | |
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