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论文编号：	3646
作者编号：	2220081000
上传时间：	2011/11/4 15:51:36
中文题目：	A保险公司销售渠道中层管理者绩效考核优化研究
英文题目：	The Performance Evaluation Optimization Research Of Middle Managers in A Insurance Company Sales Channel
指导老师：	李新建
中文关键字：	关键词：中层管理者;绩效考核 ;卓越对标战略
英文关键字：	Key words: middle manager ; performance appraising ; excellence benchmarking strategy
中文摘要：	企业中层管理者既是公司的执行者又是基层单位的领导者。中层管理者的绩效考核工作对于企业来说至关重要，如何“羸在中层”是企业需要研究的课题。重视优化对中层管理者的绩效管理，营造良好的激励与竞争氛围，对促进企业健康快速的发展具有重要意义。论文结合A公司的人力资源管理现状，分析销售渠道中层管理者的特点与考核难点，针对现行的绩效考核存在的问题，设计出基于公司对标战略的中层管理者绩效考核方案。本文将公司的卓越对标战略与中层管理者的工作结合起来，从而推动公司战略目标的实现，通过系统性的关键绩效指标、工作目标的设定以及绩效的沟通与反馈对中层管理者的绩效表现给予综合评估，给予相应的奖惩激励措施，从而改进中层管理者的管理能力，激发中层管理者的工作热情，促进个人发展与组织发展。 本文首先通过对人力资源管理中绩效考核理论的追溯，介绍了有关绩效、绩效考核、中层管理者绩效管理的相关理论，为本文的应用奠定了理论基础；其次通过分析公司内外部的挑战来发现现行绩效考核存在的问题，为新的考核方法奠定了实际应用基础；最后结合公司的卓越对标战略设计优化绩效考核指标，并结合考核提出实施及保障。希望该研究能够帮助保险企业理清了当前中层管理者绩效考核所存在的主要问题，并且对于企业中层管理者绩效考核与战略的对接有一定的借鉴意义。
英文摘要：	The middle managers in corporate is both company executives and leaders in support companies. Performance evaluation for the work of middle managers is essential for businesses, how to "win in the middle" is need to study. It is of great significance for the healthy and rapid development of enterprises to pay attention to optimize the performance management of middle managers, to create a good atmosphere of incentives and competition. This paper consider the human resource management in company, analysis the characteristics of middle managers in sale channels and assessment difficulties ,to design a performance appraisal program of middle managers based on the current problems in performance appraisal. This paper combines excellence benchmarking strategy and the work of middle managers，in order to promote the company's strategic goals. It assess the performance of middle managers though systematic key performance indicators, setting targets and performance communication and feedback in order to give reward and punishment, improve the management capacity of middle managers, stimulate enthusiasm for the work of middle managers, promote personal development and organizational development. In this paper, firstly, it traces performance assessment theory in human resource management, introduces the theories of the performance, performance evaluation, performance management and middle managers which lays a theoretical foundation for this paper. Secondly, analysis the internal and external challenges and found the problems in existing performance appraisal which laid the basis practical applications for new assessment methods. The third, design performance index based on the excellence benchmarking strategy, proposes the implementation and protection. The application value of this research rest with it could help enterprise know the primary question in human appraisal now; I hope this paper has some reference for middle managers performance evaluation and the strategy of company.
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