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论文编号：	3495
作者编号：	2120092666
上传时间：	2011/6/16 8:21:29
中文题目：	HD地产集团管控体系研究
英文题目：	Research of HD real estate governance system
指导老师：	马连福
中文关键字：	房地产，集团企业，管控体系，管控模式
英文关键字：	real estate，group enterprise，governance，management and control model
中文摘要：	中国的房地产业是国民经济的重要组成部分，加上人们对住房的刚性需求造成的房地产价格逐年攀升，行业利润率远远高于其他产业，使得大量资金涌入房地产业，出现了很多房地产企业集团。企业跨地区程度越来越高，投资控股关系越来越复杂。此时房地产企业集团如何建立合适的管控体系对下属子公司、区域公司以及集团本部的业务部门进行有效的管控就成为企业的重要议题。当前许多正在快速成长实现集团化的房地产企业所面临的普遍问题是越来越严格的外部政策环境与越来越激烈的市场竞争。加强企业集团管控体系建设是应对这些复杂局面，充分发挥企业集团优势的必要手段。 本文从理论分析着手，将企业集团管控体系划分为管控模式、治理结构、组织结构、管理机制（包括管理流程、绩效考核与激励机制）和监督机构五方面，对它们的内涵与影响因素分别进行介绍。并对国内两家采用不同地产集团，万科地产集团和顺驰地产集团的管控模式进行了对比分析，得出了一定的分析结论。本文在对集团管控的基本理论和文献进行学习、梳理、研究之后，在此基础上，对HD地产集团的发展历史进行了回顾，对HD地产集团的管控体系现状进行全面、系统分析，找出当前其存在的问题并从优化治理结构、组织结构、管理机制等三个方面提出了相应的解决办法。 本文的创新点主要是：在已有研究的基础上，本文拓展管理体系内容，将管控模式并入企业集团管控体系之中，提出管控模式、治理结构、组织结构、管理机制和监督机构这五方面共同构成管控体系。 自身的发展战略，将规模化、专业化、产业化和品牌化是每个成功集团性企业所必须追求的。
英文摘要：	China's real estate industry is an important part of the national economy, coupled with the rigidity of the housing needs of the people causing real estate prices rising year by year. It makes the industry profit margins far higher than other industries, so a lot of money into real estate, and also makes Many real estate enterprise groups. Enterprises are becoming more trans-regional, and investment is holding more and more complex relationship. At this point, it has become an important issue that how to create appropriate management and control system to the subsidiary and regional companies and the Group's operations headquarters for the real estate enterprise group. The Real Estate Development has to face great challenges both from national policies regulating and competition among the industry. It is the necessary means to deal with these complex situations that enterprise Group should strengthen the construction of management and control system. From the theoretical analysis to proceed with the business group management and control system is divided into management and control model, governance structure, organizational structure, management mechanisms (including management processes, performance evaluation and incentive mechanism) and also introduces meaning and influencing factors. For two different domestic real estate groups, Vanke and Sunco management and control model were compared, and get some conclusions drawn. In this paper, the group controls the basic theory and literature study, is been combed and researched. On this basis, the development of HD real estate Group is been reviewed; the management and control system of HD real estate Group is been conducted a comprehensive status, system analysis; find out the current issue of its existence; and get the corresponding solutions from the three aspects as the management structure, organizational structure, and management mechanism. Innovation of this paper is mainly about on the basis of the existing this content developed management system; control model has been incorporated into the management and control systems into enterprise groups; and proposed that control model, governance structure, organizational structure, management and oversight bodies these areas constitute the control system.
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