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论文编号：	3244
作者编号：	2120092810
上传时间：	2011/6/6 2:56:38
中文题目：	公共图书馆休闲阅读推广研究
英文题目：	Leisure reading promotion of public libraries
指导老师：	柯平
中文关键字：	公共图书馆 阅读推广 休闲阅读
英文关键字：	public library reading promotion leisure reading
中文摘要：	随着物质文明的不断发展，人们更加注重精神文明的丰富，图书馆作为我国公共文化服务体系建设的重要力量，在中国图书馆学会的倡导下，公共图书馆发挥自身阅读推广的重要使命，针对当前我国全民阅读率需要提高的情况，为了更好的构建社会主义和谐社会，建立公共文化服务体系，公共图书馆休闲阅读推广势在必行。 本文从图书馆阅读推广的意义、途径、不同人群、成功案例等方面分析了国内外全民阅读推广的现状，从国民阅读率、学习型社会的发展和国外图书馆休闲阅读推广活动激励等方面，可以看出休闲阅读活动已成为全民阅读的新趋势。本文指出休闲阅读的涵义、特征和类型，通过问卷调查了解当前公共图书馆的用户对休闲阅读推广有怎样的需求，进行网页调研来了解图书馆当前提供的休闲阅读推广活动，主要选取阅读推广活动做的较好的国家图书馆、上海图书馆、深圳图书馆、苏州图书馆，总结出图书馆用户的共同需求，结合当前图书馆开展的活动，来更好的指导休闲阅读推广。在了解了公共图书馆休闲阅读推广的现状之后，从以下五方面对推广活动提出对策，主要有国家的政策支持，通过图书馆立法来保证图书馆开展阅读推广；设立国家性的读书节，保证休闲阅读推广活动的广泛影响力，从而推广各个公共图书馆的活动开展；以阅读理论和不同人群的特点作为科学指导，了解用户需求，满足用户的个性化需要，更好的开展契合用户心理的活动；寻求广泛的合作联盟，与政府、企业、公益性部门合作，在推广宣传方面做到事倍功半；运用多样化的推广手段，公共图书馆可以推出公益广告，发掘有号召力的休闲阅读推广主题，并制定详细的方案，促进推广活动的开展。
英文摘要：	With the continuous development of material civilization, people pay more attention to the rich of spiritual civilization , the library as an important force in China to the public cultural service system, under the auspices of the Institute of Library, public libraries play to their important mission to promote reading for raise the current rate of national need to improve the situation, in order to better build a socialist harmonious society and establish the public cultural service system, public libraries leisure reading promotion is imperative. This dissertation analysis the situation of promote reading for all of the current situation at home and abroad from the significance of library reading promotion, approach, different groups of people，success cases .From the national reading rate, learning and social development and foreign libraries leisure reading incentive, and promotional activities, It can be seen reading activities has become a leisure reading trend. The dissertation points out the meaning of leisure reading, characteristics and types, through questionnaires know about current users of public libraries of what kind of demand from promote reading for leisure, from web research to understand the current provision of leisure reading library promotion activities, mainly selected the promote reading activities better，include the National Library, Shanghai Library, Shenzhen Library, Suzhou Library, come to the common needs of library users, combined with the current library activities to better guide the leisure reading promotion activities. After understanding of the status of leisure reading promotion from the activities of the following five aspects to propose a solution, mainly in support of national policy, through the Library to read the legislation to ensure the promotion; establish a national festival of reading, to ensure a wide range of leisure reading promotion activities influence to promote the activities of all public libraries to carry out; the theory and the characteristics of different groups of people as a scientific guide, understanding user needs, to meet the individual needs of users, better fit the user to carry out psychological activities; seek broad alliance with the government, business, public sector, be effective in the promotion of publicity; the use of a variety of promotion measures, public service ads can be introduced to explore leisure reading charismatic marketing theme and to develop detailed program for the promotion activities.
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