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论文编号：	3211
作者编号：	2120092358
上传时间：	2011/6/4 14:07:30
中文题目：	我国商业银行社会责任评价指标体系的构建及应用研究——基于利益相关者理论
英文题目：	A Study of Construction and Application of the Social Responsibility Evaluating Index System of Commercial Banks of China：A Stakeholder Theory Perspective
指导老师：	肖沂
中文关键字：	社会责任 评价指标体系 利益相关者 商业银行
英文关键字：	Social Responsibility; Evaluation Index System; Stakeholders; Commercial Banks
中文摘要：	近年来，学术界认识到企业社会责任对经济发展的积极作用，商业银行作为对经济发展有着重大影响的金融机构，其企业社会责任也逐渐引起了关注。随着我国商业银行逐渐完成了股份制改造，在与国际接轨的过程中，如何能够在保证股东利益的同时，切实履行企业社会责任，从而在国内及国际市场上提升竞争力和可持续发展能力成为我国商业银行现阶段需要深入思考的问题。然而，目前我国商业银行社会责任的研究和实践还只是刚刚起步，加强对其的研究，不仅是我国商业银行健康发展的需要，也是构建我国社会主义和谐社会的要求。 该文章从利益相关者的角度出发，探讨了我国商业银行社会责任评价指标体系的构建以及应用。首先，本文在归纳总结了前人关于企业社会责任和利益相关者理论的研究基础上，结合我国商业银行的自身特点，分析了其社会责任评价的必要性以及原则，并结合国内外主要的企业社会责任评价体系提出了构建我国商业银行评价指标体系的现实基础。而后，在确定了我国商业银行利益相关者的基础上，选取了合适的维度和指标建立社会责任评价体系，提出了以层次分析法作为该评价指标体系确定权重的方法，进而确定我国商业银行社会责任的评价指标体系。最后，本文以中国农业银行为例，并参照兴业银行，利用该评价指标体系评价了其社会责任表现，补充设计了实施该评价指标体系的应用方法。并有针对性地分析了目前的局限性，提出了一些建设性的建议。 本文以规范性研究为主，并结合具体实例，充分阐述了本文所提出的商业银行社会责任评价体系的构建和运用。该研究不仅是对以往研究的补充，更是从利益相关者的角度提出了不同以往研究的评价体系，在此基础上给出了评价体系实施的方法和流程，对我国商业银行的社会责任评价和管理工作提出了新的思路。 当然，由于作者精力有限和时间仓促，论文必然会存在许多不足。但总的来说，本文的研究在现阶段我国商业银行的社会责任评价研究上更进了一步，推动了理论和实践的前进。
英文摘要：	In recent years, the academic community has been aware of CSR's positive role in economic development. As commercial banks are the financial institutions which have a significant impact on economic development, their corporate social responsibility has gradually attracted attention. With the gradual completion of joint-stock reform, and in the process of international economic integration, how commercial banks to effectively implement of corporate social responsibility as well as ensure the interests of shareholders, so that they could enhance the ability of competitiveness and sustainable development in the domestic and international market. This is the question commercial bank of china should think about further at present stage. However, the research and practice of commercial banks’ social responsibility is only just beginning in China. Strengthening its research is the demand not only to ensure Chinese commercial banks’ healthy development, but also to build a socialist harmonious society. This paper discusses the construction and application of the social responsibility evaluating index system of commercial banks of China mainly from the perspective of stakeholders. Firstly, on the basis of summarizing the development of corporate social responsibility and stakeholder theory, and generalizing the status of previous studies, author analyzes the characteristics of commercial banks, illustrates the principles of the social responsibility evaluating about commercial banks. Secondly, after determined stakeholders of commercial bank of china, paper selects the appropriate indicators, and chooses AHP as the method of weight determination to build the social responsibility evaluating index system. At the last, the paper tries to evaluate the social responsibility of Agricultural Bank of China by this evaluating index system. In the case, author adds the design of the evaluation index system application method. Then the paper targeted analyzes the current limitations of evaluation system application, and proposes some advice about it. In this paper, it fully describes the construction and use of the proposed social responsibility evaluation system of commercial banks mainly by the normative research and analysis with concrete examples. This study brings forward a different evaluation system on the perspective of stakeholders, and puts forward new ways about the evaluation and management of commercial banks in China. Of course, there has to be some shortage because of limited of energy and time. But overall, this study pushes the present study of evaluation of commercial banks’ social responsibility a step further, promoting the theory and practice forward.
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