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论文编号：	3208
作者编号：	2120082494
上传时间：	2011/6/4 0:57:22
中文题目：	不确定性条件下企业竞争情报系统的对策研究——以A院驻利比亚办事处为例
英文题目：	Research on Countermeasures of enterprise competitive intelligence system in the uncertainty condition
指导老师：	杨斌
中文关键字：	不确定性 企业竞争情报 企业竞争情报系统 A院
英文关键字：	Uncertainty Enterprise competitive intelligenceEnterprise competitive intelligence system “A” company
中文摘要：	摘　要 随着改革开放的逐步深入，我国提出“走出去”的发展战略，以适应全球化的发展趋势，有效利用国际资源。 在这一过程中，非洲作为一个重要的市场越来越受到我国政府和企业的重视，我国与非洲的经济贸易往来越发密切。在这一过程中，为全面了解市场情况，分析竞争环境，获得竞争对手动向，制定本企业的竞争战略和措施，企业竞争情报这一概念逐渐为我国企业所重视，本文的研究对象——A院驻利比亚办事处就是担负企业竞争情报工作任务的系统。 首先，本文对“不确定性”概念进行分析，指出不确定性是企业获取信息的动力，是企业利润的来源。本文对于数据、信息、知识、情报等相关概念进行梳理。从情报的文字来源开始分析，认为“情报”这一概念来源于日本，后来与我国文化中的“间”结合，成为具有秘密性、对抗性、目的性的带有政治、军事色彩的词语。但是随着学术的发展，现代意义上的“情报”逐渐成为一个使用范围更为广阔的词语。同时，结合数据、信息、知识的概念，本文认为情报同时具有“信息”、“知识”两种属性。 其次，本文对本文研究对象A院驻利比亚办事处的一些具体情况作了介绍，重点介绍了该办事处作为A院的企业竞争情报系统产生的背景以及面临的主要环境。 本文对A院驻利比亚办事处在企业竞争情报工作中的问题进行论述，认为其存在着动态视角的缺乏，情报搜集专注单一事件，情报分析缺乏深度挖掘，情报质量与情报使用者存在着失衡等诸多现象。 接着，本文对于这些现象进行理论解释，指出企业竞争情报系统管理方式的不足，忽视情报作为“看不见的资产”的积蓄，由信息到知识的转化不足，缺乏共同情景等原因导致了以上问题。 最后，本文提出了具体的建议和对策。本文建议，只有促进企业竞争情报系统“群体动力”的形成，采取自下而上的自我管理方式，才能推动企业竞争情报系统的良性发展；企业要建立稳定、长期的信息来源，在大量的信息积累中获取企业发展长期的资源；企业要改变情报搜集和分析两大环节的管理方式，重视情报分析，建立专门的情报分析部门，提高企业对于信息的挖掘力度。创造共同情景，使得企业竞争情报系统各个环节之间形成良性的关系。
英文摘要：	Abstract With the gradual deepening of reform and opening up, China's proposed "going out" strategy to adapt to the trend of globalization and use of international resources. In this process, our government and enterprises give more and more attention to Africa which as an important market. The economic and trade exchanges between China and Africa become more and more closely. In this process, as a comprehensive understanding of market conditions, analysis of the competitive environment, access to competitive activities, formulate strategies and measures the competitiveness of enterprises, the concept of enterprise competitive intelligence gradually attract more attention of China's enterprises. The study object of this paper – the agency in Libya of “A” company is responsible for competitive intelligence task. Firstly, this article point out that the uncertainty is the power of enterprise gets the information and the profit of enterprise. this article sort out some concepts, for example, the data, information, knowledge, intelligence .As a word, intelligence came from Japanese. Connecting with the word “spy” in Chinese culture, the word used in political and military field. Immediately, with the development of science, the concept has changed for a word using in broader field. In this paper, intelligence has two features-“information” and “knowledge”. Secondly, this paper introduces a number of specific situations of the agency in Libya of the “A” company. Especially, this paper introduces the background of the establishment of the agency as a system, which undertakes the enterprise competitive intelligence task. Thirdly, this paper discusses the issues in the Competitive Intelligence System of the agency in Libya of the “A” company., including that lack of dynamic view, intelligence gathering focus on the single event, intelligence analysis lack of depth mining, imbalance between the intelligence quality and the intelligence users. Fourth, this paper explains these phenomena ,point that many reason cause these problems, including deficiencies in the management of the competitive intelligence system, neglect the saving of intelligence as “invisible assets”, lack of the transmission from information to knowledge, lack of the common scenarios. Finally, this paper presents specific recommendations and countermeasures. The benign development of the enterprise competitive intelligence system bring out only to promote the "group motivation” of, use the formation of bottom-up and self-management, change the division of work that affect the knowledge of creation and transformation mode. This paper argues that should establish the stable and long-term source of information, getting the resource of enterprise development in accumulation of information; this paper point out that change the management between the intelligence collection and intelligence analysis, more attentions to the intelligence analysis and establish the specialized apartment for intelligence analysis to improve the ability of mining the information; this paper proposes that create the common scenario to form the healthy relations between the aspects of the company competitive intelligence system.
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