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论文编号：	3201
作者编号：	2120092819
上传时间：	2011/6/3 21:18:14
中文题目：	基于消费文化的网络娱乐行为研究
英文题目：	A Study of Internet Entertainment Behavior Based on Consumption Culture
指导老师：	刘玉照 教授
中文关键字：	消费文化 网络娱乐行为 传导机制
英文关键字：	Consumption Culture; Internet Entertainment Behavior; Transmission Mechanism
中文摘要：	随着互联网时代的到来，人们的生活和工作多了一个场所---网络。于是，在网络世界里产生了人们的各种网络行为，在网络社会的各种休闲娱乐行为凸显着时代的气息。与此相对应，当代社会也是消费文化走向繁荣的时代。在消费文化的影响下形成了人们不同的消费心理、消费行为和消费观念。这样，网络娱乐行为和消费文化这两个频率非常高的词汇也就有了被联系在一起的可能。 在文献综述部分，作者首先对网络行为的相关理论进行了比较全面的回顾和评述，这个分别是从心理学、社会学和文化研究的角度去介绍的；紧接着又对消费文化的相关理论做了同样的回顾，这一部分是从符号学、市场学和以美学为代表的理论视角展开介绍的；最后又对传导机制构建前的理论准备做了介绍。 在接下来的一章，研究重点从理论上去构建消费文化对网络娱乐行为的传导机制，首先从现实社会构建，然后开始网络社会的那一部分构建，最后将两者整合起来，构成了完整的传导机制，就这样，从理论上模拟了消费文化对网络娱乐行为整个传导过程。 在第四章，研究首先对传导机制中所传达的这样一种关系进行假设：即假设消费文化与网络娱乐行为之间存在一定的相关性；然后假设消费文化的四个内容在影响网络娱乐行为时的重要性不同；最后假设在受消费文化影响的三个程度中，它们的一致性比率是不一样的。紧接着对问卷设计的基本原理和依据进行了介绍；最后研究对以上的三个假设进行了验证。 在研究结尾的部分，对整个研究进行了总结，并且也得出了本研究的几个结论，最后对研究存在的不足之处以及未来的研究空间进行了展望。
英文摘要：	With the arrival of the Internet age, there is one more place stepping into people's life and work --- network. Thus, a variety of internet behavior by people comes into being in the society of network. And kinds of entertainment behaviors highlight the flavor of the times. Correspondingly, Consumption Culture of contemporary society is also the era of going into prosperity. Under the influence of consumption culture, different consumption psychology, consumption behavior and consumption concepts emerge. In this way, Internet entertainment behaviors and consumption culture, the two hot words, are likely to be linked . In the literature review section, first of all, the research reviews and makes comments on the theory of internet behavior comprehensively, which is from perspective of psychology, sociology and cultural studies; Immediately after this, the theory of consumption culture is done in the same way. And this part carries out from the perspective of semiotics, marketing and the theory of an aesthetic; finally the paper introduces theoretical preparation before transmission mechanism’ building starts. In the next chapter, the research focuses on constructing transmission mechanism from consumption culture to internet entertainment behaviors, which starts with the construction of real world, and then of network society, and finally integrates the two to form a complete transmission mechanism, and thus, theoretically the research simulates transmission process from consumption culture to internet entertainment behaviors. In the fourth chapter, firstly, this study makes assumptions of the connections conveyed by the transmission mechanism: that is, pertinence exists between consumption culture and internet entertainment behaviors. And then assumes the four elements of consumption culture play different role in influencing internet entertainment behavior respectively; then the study assumes the three different degree ratios of consumption culture’ influence are distinguishing. and next the study introduces the basic principles and some foundations of questionnaire design. Finally, the above three assumptions are verified. At the end of the study, firstly the whole study is summarized, and then comes to several conclusions, finally the study shows the shortcomings of this study and future research space.
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