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论文编号：	3138
作者编号：	2120082625
上传时间：	2011/6/1 21:53:53
中文题目：	通讯行业手机外包生产中对承包商的管理研究
英文题目：	Mobile communications industry, outsourcing of production to the contractor management
指导老师：	许晖
中文关键字：	外包，生产外包，手机制造业，承包商选择
英文关键字：	outsourcing, manufacturing outsourcing, mobile phone manufacturing, contractor selection
中文摘要：	随着科技的进步和全球化分工合同经济体的出现，企业的经营环境发生了巨大的变化，信息大爆炸时代的来临，人们获取信息的手段飞速发展和通讯技术的发展使企业视角从如何迅速获取信息，转化如何过滤和使用各种有价值的信息，迫使企业需要更多的投入进行信息挖掘和战略决策。竞争全球化的加剧，随着通信技术、交通的发展以及企业竞争格局变化，企业竞争日趋全球化的特征。跨国企业在建立全球化的市场同时，也在全球范围内造就了更多的效仿竞争者。同时，全球通讯企业使所有的信息都极易获得，面对机遇能够参与的企业越来越多，从而大大加剧了全球竞争的激烈性。产品研制周期和生命周期缩短，技术的高速发展的同时，企业的产品研发能力也在不断提高，产品的研发周期不断缩短。产品研制周期的缩短导致大量升级产品面市使得产品在市场上存留时间大大缩短。产品生命周期的缩短使企业造成了巨大的研发、市场压力。同时，消费者要求提高，随着时代的发展，消费者知识水平的提高和激烈竞争强度带给市场的产品日益增多，消费者的偏好发生了显著的变化，同时选择度大大提高。除了对产品的型号、外观规格等要求呈现多样化外，对产品的功能、质量、可靠性和服务要求也在日益提高。企业要占领市场赢得消费者，不仅需要靠有竞争力的产品，良好的产品服务才能保持企业永续经营。 外包作为研究对象，国内外学者已经在经济学、产业理论、管理学方面做出深层次研究，已经成为最有影响力的经济学概念之一，同时国内外对于外包的理论研究还在不断创新，但是能够用于实践方面的总结似还不够全面和具体，没有针对具体行业中的特殊环境进行实践、分析，每个行业有着特殊的经济关系，则研究理论不能给予具体产业企业在操作层面上的指导。结合本人有在电子制造业生产管理环节近十年的工作经验，本文将在微观上从具体操作环节上进行分析、挖掘，力求使本文能够从决策外包时机、承包商选择、对承包商管理方面对手机制造业的外包有一个全面的认识，对通讯行业中手机外包生产领域的企业有借鉴意义。
英文摘要：	With the advancement of technology and globalization, the emergence of economies of division of labor contracts, the business environment has undergone tremendous changes, the information explosion era, a means for people to obtain the rapid development of information and communication technology to enable enterprises from the perspective of how quickly access to information, transforming how to filter and use a variety of valuable information, forcing companies need to invest more information mining and strategic decision-making. Global competition intensifies, along with communications technology, transportation development and the competitive situation changes, the increasingly competitive global characteristics. Multinational corporations in the establishment of the global market, while also creating a more global scale of the follow competitors. Meanwhile, the global communications enterprise to easily access all information, the face of opportunities to participate in more and more enterprises, which have greatly contributed to the intensity of global competition. Product development cycles and life cycles, rapid technology development, product R & D capability of enterprises is improving, continue to shorten product development cycles. For example, Nokia's mobile phone development time reduced from 1.5 years for the past 10 months. Shorten product development cycles resulted in substantial upgrades made to market lifetime of products in the market greatly reduced. Shortening of product life cycle enable enterprises to create a huge R & D, market pressures. Meanwhile, consumers are demanding improved, with the development of the times, raising the level of consumer knowledge and strength to bring to market highly competitive products increasing, consumer preferences has undergone significant changes, while greatly improving selectivity. In addition to the product models, specifications and other requirements diversified appearance, but on the product features, quality, reliability and service requirements are also increasing. Enterprises must win consumers dominate the market, not only by competitive products, good products and services to keep your business Built to Last. Outsourcing as research subjects, domestic and foreign scholars have been in economics, industry theory, management has made deep research, has become the most influential concept in economics, while at home and abroad for the outsourcing of innovation theory is still However, the summary can be used to practice may also not comprehensive and specific, not industry-specific practice in the special environment, analysis, each industry has a special economic relationship, the theory can not give specific industry research company at the operational level guidance. I have the combination of production and management aspects of the electronic manufacturing industry nearly a decade of experience, this article will operate at the micro link from the specific analysis, mining, and strive to make this decision to outsource from time to contractor selection, contractor management outsourcing of manufacturing mobile phones have a comprehensive understanding of the communications industry in the field of mobile phone companies have outsourced production reference.
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