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论文编号：	31
作者编号：	2120051973
上传时间：	2007/6/20 22:58:13
中文题目：	电子商务零售业物流配送模式研究
英文题目：	The Study on Logistics Distrib
指导老师：	韩德昌
中文关键字：	电子商务 电子商务零售业 物流
英文关键字：	E-commerce; E-tailing; Logisti
中文摘要：	二十世纪90年代以来，一系列技术的突破使得互联网发生了日新月异的变化。自1994年互联网步入商业应用领域迄今，基于网络技术进行的电子商务发展极为迅速。随着电子商务的迅速发展，电子商务的发展瓶颈之一物流引起广泛重视，物流配送是物流的重要环节之一，发展电子商务环境下的物流配送成为研究的热门领域。 电子商务有不同的类型，电子商务零售业是其类型之一。电子商务零售业有自身的特点，探讨电子商务零售业的物流配送模式的选择问题和物流配送的发展问题是本文的研究重点。 本文分为三部分：第一部分是对电子商务、电子商务零售业、物流及物流配送等理论的回顾，重点是电子商务的概念模式和类型、电子商务零售业商业模式、物流理论、电子商务物流模式。第二部分是研究配送模式选择，首先分析物流配送现状，然后根据前面的理论回顾，提出基于物流配送中心的物流配送模式，最后探讨电子商务零售业在选择物流配送模式时的原则和方法，原则的提出是基于前面的理论回顾。本文在物流理论的基础上，将决策理论的决策方法应用于电子商务零售业的物流配送模式选择，提出了三个选择原则，即服务-战略原则、费用-成本原则、与营销模式和目标相匹配原则。第三部分是电子商务零售业的发展策略，主要从第三方物流、配送中心、成本等方面提出。 本文研究的创新点在于认识到电子商务零售业面临的物流配送问题，并为电子商务零售企业提出选择模式时的原则和方法。希望对电子商务零售业物流配送实践具有帮助。
英文摘要：	Since the 20th Century 1990s, the Internet has changed a lot with the development of technology. In 1994 Internet has been used in the business world and E-commerce which is based on the Internet technology has developed rapidly. With the development of E-commerce, the choke points of E-commerce are paid more and more attention and the logistics distribution is one of them. Retail E-commerce is one important type of E-commerce. It has its own characteristics so the author aims to find the suitable logistics distribution mode and the development strategies for the Retail E-commerce. This paper is made of three parts. The first part includes the theories of E-commerce, E-tailing, logistics and logistics distribution. The conceptive mode and types of E-commerce, the commercial mode of E-tailing, the theories of logistics and logistics mode of E-commerce are emphasized. The second part focuses on settling the problem. The actuality of E-tailing logistics distribution is emphasized first. The logistics distribution modes are put forward based on the distribution center and then the author gives some principles when choosing the suitable logistics distribution mode for E-tailing. Based on the logistics theory and the relationship of logistics and marketing management the author put forward the principles when chose model for E-tailing companies which are stratagem cost and matching marketing model and aims. The third part includes some development strategies of logistics distribution for E-tailing in terms of distribution center, costs and third part logistics. The innovation of this paper is it realizes the problem for Retail E-commerce in the way of logistics distribution and tries to solve the problem when deciding the logistics distribution mode. The author hopes that the study will be helpful in the logistics distribution practices.
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