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论文编号：	3066
作者编号：	2120092708
上传时间：	2011/5/21 1:30:29
中文题目：	经济型酒店的信息化战略研究——以7天连锁酒店为例
英文题目：	Research of IT strategy for economy hotels——In case of 7 Days Inn
指导老师：	赵伟
中文关键字：	信息化战略;信息规划;经济型酒店信息化;7天连锁酒店
英文关键字：	IT strategy;IT planning;IT strategy for economy hotels;7 Days Inn
中文摘要：	随着全球经济一体化的进程不断加快，大众旅游和商务旅游逐渐普及，刺激了市场对经济酒店的需求，经济型酒店已成为大众外出的首选。与此同时，信息技术（IT）在经济型酒店中的应用也日益广泛，信息化管理已成为酒店管理的重要方式。因此，经济型酒店在未来的发展中必须结合自身特点打造适合自己的信息化发展战略。 目前，我国国内大部分经济型酒店对实施信息化战略的认识不够深入。信息技术是实现企业价值和企业战略的有效工具，但信息化实施如果离开了企业实施的战略导向和市场需求分析就会成为企业的“IT黑洞”。经济型酒店实施信息化战略需要大量的资金和人力投入，信息化项目的失败会造成很大损失，因此，经济型酒店实施信息化项目前需要进行认真的战略规划。 本文首先回顾了战略管理和信息化战略管理的相关理论；其次，针对我国经济型酒店的发展现状，本文对经济型酒店的内外部环境进行了系统的分析，找出经济型酒店实施信息化建设的可行性和必要性；再次，本文对经济型酒店的一般信息系统结构进行了系统的分析，提出了经济型酒店进行信息化战略的一般选择，并对经济型酒店实施信息化战略过程中的原则、路径和关键要素进行基础性的研究。 最后，本文根据7天连锁酒店案例，对上述理论进行了实践运用。通过对7天酒店企业信息化战略的具体分析，更直观和细致的展示了经济型酒店实施信息化战略的整体状况。 本论文对经济型酒店信息化战略的一般选择和实施进行了有益的探索，为我国经济型酒店信息化建设提供了一定的依据。希望本研究成果能对相关企业实际工作起到一定的借鉴作用。
英文摘要：	With the accelerating of global economy integration, mass tourism and business travel is becoming more and more common, which stimulated the market demand for economy hotels. Economy hotels are preferred by more and more people. At the same time, the applications of information technology (IT) in hotels are increasingly widely, information management has become main mode in hotel management. Therefore, economy hotels must create the right IT development strategies according to its own characteristics in future developments. Currently, most domestic economy hotels in China don’t understand much about the IT strategy planning and implementation. Information technology is effective tool for achieving business value and business strategy. But without the strategic orientation of the enterprise and the analysis of market demand, IT strategy implementation will become the "IT black hole". Economy hotels needs a lot of capital and manpower investment to carry out IT strategy, the failure of the IT project will bring the hotel great losses, therefore, economy hotels should plan the IT strategy carefully before its implementation. This thesis first reviewed related theories of strategy management and IT strategy management; Then, for the current development situation of China's economy hotel, this thesis systematically analyzed internal, external environment of economy hotel in China, figured out the feasibility and necessity of the IT construction for economy hotel; Further more, this thesis also analyzed the common IT structure of economy hotel, proposed the general IT strategy for economy hotels, and go through a basic research on the principles, path, and key elements of IT strategy implementation. At last, based on 7 Days Inn case of this article, this thesis practiced the theory mentioned above. Through detailed analysis on IT strategy of 7 Days Inn, this thesis gives out a more intuitive and detailed presentation of the economy hotels overall status during the implementation of IT strategies. This thesis conducted useful explorations on IT planning and implementation of economy hotel and provided certain basis for IT development of economy hotels in China. Hope research results of this thesis can play a reference in the practical work of relevant enterprise.
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