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论文编号：	3013
作者编号：	2220080922
上传时间：	2011/3/29 15:57:07
中文题目：	联想集团的国际化战略研究
英文题目：	The Study on International Competitive Strategy
指导老师：	于斌
中文关键字：	关键词：联想集团、对外投资、国际化战略
英文关键字：	Key words: Lenovo Group, foreign investment, international strategy
中文摘要：	摘 要 联想集团在全球经济一体化的过程中，成功通过跨国投资并购美国IBMPC部门，完成了从本土企业向跨国企业的飞跃。研究联想集团的国际化战略，从理论上来看，有助于总结企业国际化战略模式的得失，把握企业进入国际市场的方式，研究企业在竞争中如何取得优势，也就是如何通过国际化扩大企业的市场规模，使公司的产品、服务远销海外，增加企业的收益，通过国际化分散商业风险，通过国际化使企业提高竞争力。从实践来看，研究联想国际化战略有助于分析企业自身发展轨迹，使之成为企业当前和未来发展战略的参考依据，为联想以及其他走向国际化的企业提供可参考的持续发展之路。 首先、立足中国市场，奠定国内基础。其从创业之初就立足于中国这个庞大的市场。联想依靠国内的市场，完成了企业资金的快速积累，为日后联想进军国际市场奠定了基础。 其次、发展核心业务，发挥创新优势。2003年联想集团转变战略，剔除与核心业务无关的产业，集中力量发展PC业务、通讯产业以及IT服务产业，为联想成为国际知名PC品牌奠定了业务优势。 再次、品牌推广，扩大海外知名度。联想的“Lenovo”新标识在国内与海外市场同时发布注册使用，同时针对这个新的标识联想进行了一系列宣传计划。成功跻身成为TOP的全球合作伙伴，让“Lenovo”的标识为世界所知。 最后、推广海外并购，优势产业互补，全线覆盖市场。联想将IBM的个人电脑业务成功并购，依托IBM原有的商用品牌“Thinkpad”和“Think Center”系列，联想全面整合原有子品牌，推出了“Ideapad”和“Idea center”个人消费电脑系列，全线覆盖包括个人消费电脑等中低端产品。 本论文综合运用了经济管理学的有关理论和方法，结合定性分析、规范分析、实证分析的方法进行了研究。从企业国际化理论入手，总结了企业国际化战略的成因和有关理论，分析了联想集团国际化战略投资并购的外部环境因素和内在因素动因，即目标国家和本国的外部环境状况，联想集团自身的管理、组织、产业因素影响，总结了联想集团国际化战略的战略突破、立足市场和立足企业能力原则选择，分析了联想国际化战略实施的具体模式：切入模式、品牌战略模式、营销战略模式和知识产权战略模式等内容，结合其未来发展提出了有关建议。
英文摘要：	Abstract In the process of integrating global economy, Lenovo Group purchased the PC department of U.S.A IBM company by cross-border investment successfully completing the leap from local enterprise to multinational corporation. That is Lenovo Group's international strategy. In the theoretically, which is contribute to summarize the pros and cons of international business strategy models and research the way of the enterprise entering international market, getting the advantages in the competition. That is, how to expand the company's market, make the products and services overseas, increase the company's benefit, decrease the risks and improve the competitiveness by internationalization. In practically, Researching the internationalization strategy of Lenovo Group is contribute to analyze the track of the company development, which can be regard as reference of the current and future development strategy of company and the sustainable development way of Lenovo Group and other international businesses. First, based on the Chinese market, to lay the domestic base. Beginning from the start based on the huge China market. Lenovo rely on the domestic market, completed a rapid accumulation of corporate funds for future Lenovo laid the foundation to enter the international market. Second, the development of core business, developing creative edge. Lenovo Group, the strategic shift in 2003, excluding the industry has nothing to do with the core business and concentrate on the development of PC business, communications, industry and IT services industry to become internationally renowned for the Lenovo PC brand laid a business advantage. Again, brand promotion, expansion of overseas popularity. Lenovo "Lenovo" logo in the new domestic and overseas markets also released up to use, while the new logo for the association conducted a series of promotional programs. Become a global success among the TOP Partner, "Lenovo" logo for the world know. Finally, the promotion of overseas mergers and acquisitions, competitive industries complement each other, across the board covering the market. Lenovo will be IBM's personal computer business successful mergers and acquisitions, based on the original IBM commercial brand "Thinkpad" and "Think Center" series, full integration of the existing sub-brand association, launched the "Ideapad" and "Idea center" consumer PC series full range of coverage, including low-end personal computers and other consumer products. There are economic management theories and ways in this paper. At the same time also including qualitative analysis, normative analysis, empirical analysis method. As to the enterprise internationalization theory, I sum the reasons and related theories, analyze external environment and internal factors of investment acquisitions motivation of Lenovo Group, That is, the external environment of target country and native country, the effect of Lenovo Group's management, organization, industry factors. There are three principles in the choices of Lenovo Group internationalization strategy: breaking international strategy, basing on the market and company's capacity. The Lenovo Group's specific model of the implementation of international strategy is analyzed: cutting into the model, brand strategy model, marketing strategy model and intellectual property strategy. At last, the proposal of future development is given.
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