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论文编号：	3007
作者编号：	2220080952
上传时间：	2011/3/29 15:26:02
中文题目：	基于核心竞争力的航天特种包装竞争战略研究 —以航天万源实业公司为例
英文题目：	Research on competitive strategy of aerospace special packaging based core competence
指导老师：	周建
中文关键字：	关键词：万源实业公司 核心竞争力 航天特种包装 竞争战略
英文关键字：	Key words: Wanyuan Property Corporation core competence aerospace special packaging competitive strategy
中文摘要：	摘要 军用包装工作是军队装备建设中一项重要技术基础工作，是装备现代化的重要标志之一，是经济高效完成装备保障工作的一项重要措施，是新时期质量建军、科技强军的重要手段，是提高部队快速反应能力的无声伙伴。以“信息化、电子化、机动化、快速化”为主要特征的高技术局部战争,不仅使军队的作战思想、作战方法产生了许多新的变化,而且对军用包装也提出了新的挑战。 航天特种包装技术项目，是为响应国家关于大力发展绿色包装、节材代木、注重环境保护、提高产品的综合防护能力，而受到部队和上级领导的重视并发展起来的。多年来，经过不断完善和发展提高，现已成为系列化、标准化、模块化的设计制作体系，科学、现代、实用的设计理念已为广大用户所接受，正在向着健康、有序的方向发展。 在航天特种包装进入了产业化发展的时候，如何促进航天特种包装在军品领域的高质量、系列化应用，如何落实国家的“军民结合，寓军于民”的政策，促进航天特种包装在民用产业领域的发展，是目前要研究的重要课题。 本文首先回顾了核心竞争力的理论基础及核心竞争力的主要特征，通过对核心竞争力理论基础和特征的分析，找出航天特种包装的核心竞争力的基本特征。通过对航天特种包装项目所处的产业外部环境、产业内部环境进行分析之后，航天特种包装所处的外部环境和产业环境是有利的，结合航天特种包装的优劣势、机会、威胁进行了详细的分析。论文应用航天万源实业公司的实例，从航天特种包装的行业分析和核心竞争力角度出发，提出了航天特种包装的竞争战略——集中战略，并从品牌战略、技术战略和营销战略等角度提出具体的实施方案。为国内航天特种包装快速产业化和相关企业发展提供了可执行的建议，具有一定的实践意义。
英文摘要：	Abstract As an important technical foundation work of military equipment construction, military packaging is one of the significant signs of equipment modernization and one of the important measures to finish the equipment support work efficiently and economically. What's more, it is an important way to strengthen the armed forces through science and technology and a silent companion to improve the rapid reacting capacity of the military. The regional high-tech war with characteristics of informatization, electronization, maneuverability, and high speed brings about not only many new changes to the military thought and military means, but also some new challenges to military packaging. Aerospace special packaging technology project is developed under the concern of top-ranking personnel in response to the calls to develop green packaging, save materials and wood and improve product comprehensive protection ability. Now, it has been a serial, standard and modular design and product system and is developing healthily and orderly with the concepts of scientization, modernization and practicality. In the phase of industrialization development of aerospace special packaging, it is an important project to promote aerospace special packaging to be applied in military field with high quality and seriation and in civil industrial fields under the policy of civil-military integration. Firstly, this paper reviews the foundation theories and main characteristics of core competence and puts forward the characteristics of core competence of aerospace special packaging. Secondly, it analyses the inside and outside industry environment of aerospace special packaging and founds it positive. Then it takes Wnayuan Property Corporation as an example to analyse the strengthens, weakness, opportunity and threats of aerospace special packaging in detail. Finally，this paper suggests the focus strategy of aerospace special packaging, and brings forth the implement plan from the views of brand, technology and marketing in order to advance the rapid development of aerospace special packaging.
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