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论文编号：	2998
作者编号：	2220090960
上传时间：	2011/3/29 10:30:47
中文题目：	北京银行经营战略研究
英文题目：	The Research about Operation Strategy of Bank of Beijing
指导老师：	赵伟
中文关键字：	关键词：城市商业银行，企业成长，经营战略，战略管理，市场定位
英文关键字：	Key words：communication management project management managerial approach
中文摘要：	摘要 城市商业银行是我国银行业的重要组成部分和特殊群体，现已成为我国金融市场上最具活力的部分。金融改革至今，国内的大多数城市商业银行已基本上完成股份制改革，体制上更接近于现代金融企业。未来的城市商业银行，应当在吸收并运用现代企业成长及战略管理理论的基础上，结合自身条件和地区社会经济特点，通过充分的优劣势分析以及准确及时的市场定位，制定出适合自身的长远发展战略，并坚持发展战略与社会经济发展相互适应的原则，走出具有独特风格的发展之路。作为城市商业银行一员的北京银行，正在努力的实现这一目标，通过自身的公司治理建设并强化市场定位，正在通过不断探索和尝试，以较具特色的发展模式来实现北京银行走出地区，面向全国，接轨世界的发展目标。 城市商业银行的成长，无论采取何种方式来实现，战略对于银行都是至关重要的。根据管理的观点，战略和环境的变化在更大程度上决定银行的生存和发展。如果战略错了，管理理念和管理技术层面的任何努力，也只能带来南辕北辙的效果。战略包含了从战略目标设置、战略选择及战略举措等从目标到实施的动态过程。城市商业银行的成功战略转型需要前瞻性的战略规划以及稳妥有效的实施策略。文章根据当前经济一体化、全球化的时代背景，对国内城市商业银行生长环境、竞争优劣势以及发展概况进行了浅述，以北京银行的经营战略、发展模式及成果为基础，结合我国城市商业银行在发展中呈现的总体特点，剖析城市商业银行面临的挑战、机遇，从银行发展的客户层面、服务层面、内部管理层面以及基础资源层面对该行对应的战略目标以及相应的战略举措进行分析，以展现北京银行为实现的整个经营战略规划的清晰性与可执行性。
英文摘要：	Abstract Object of this thesis is to communicate real estate project management approach. Targeted for the domestic industry's lack of communication between the management of the status of research on literature review and summary, based on project management, project management, communication theories, in-depth analysis of communication management in the real estate project management the importance of , and project management process communication management problems, and proposed the development process in the project management of specific methods of communication. The main reason to study the subject in recent years the real estate industry in China achieved fast development, achieve better efficiency in the real estate business at the same time, enterprise management level really uneven. Currently, project management in the industry has matured with the appropriate quality, progress, investment management, but management aspects of communication, few companies put their systems into their management systems were go, managers often work by, for example habits, administrative system or other system together to build the company's communications management system, resulting in a lack of communication and management plans, comprehensive and systematic, and depends on the manager's communication management. In this thesis, China Overseas Property Group real estate development model, in-depth analysis of its operational status of the communication management, project development and property management methods of communication analysis, the main points and conclusions are: the characteristics of real estate industry in our country, of real estate industry development status of the project communication management in the real estate project development process the importance of analysis. In-depth analysis of the sea real estate group communication management, communication and management of its specific content analysis, and analysis of its characteristics. Integrated Project communication management theory, communication and management of real estate development project communication plan, information dissemination and management methods of finishing work and basic management requirements in-depth research and systematic analysis. China Overseas Property Group, through the communication management as a case analysis, communication and management of real estate projects in the basic method.
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