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论文编号：	2937
作者编号：	2220090911
上传时间：	2011/3/24 15:59:13
中文题目：	平安保险集团多元化发展战略与实施研究
英文题目：	Diversification Strategy and Implementation Study of Ping’ an Insurance Group
指导老师：	张金成
中文关键字：	关键词：保险企业；多元化经营；市场定位；创新能力
英文关键字：	Keywords: Insurance enterprise; Diversification; Market positioning; Innovation ability
中文摘要：	摘 要 随着我国经济的快速发展，与世界国际经济整体格局融合程度不断提升。外资保险巨头的介入，使得我国保险企业面对的经营环境和竞争市场越来越复杂多变。从国际视角看，大型金融保险企业纷纷步入了规模化、多元化发展的新时代。在这样的时代背景下，我国保险企业，尤其是作为首家股份制的大型集团—平安保险需要对自身经营业务多元化发展问题进行深入的分析和探究。在研究视角上，本文认为，无论是在实践中还是在理论研究上，多元化管理理论已经成为深刻影响保险企业，尤其是大型保险企业集团的经营管理和战略管理思想，也是最能凸显保险企业在全球化竞争的背景下经营特色的管理理论。因此，本文从多元化经营的角度来研究我国平安保险的资源整合、发展问题，具有现实性和前瞻性。 从研究逻辑角度分析，绪论是理论回顾、评述并提出问题部分，第二至第三章的重点在于对平安保险的多元化进行系统评价，第四章的内容主要强调战略实施。本文的主要内容包括以下几个部分:第一章绪论，阐述了研究的背景和意义、研究方法，逻辑思路和主要框架，并对国内外专家、学者对该问题的研究成果进行了简要介绍和评述。第二章，主要介绍平安保险的发展历史与竞争优势。第三章，立足平安保险的现状和自身特征基础上，进行有针对性的SWOT分析和可行性分析，提出多元化发展的战略目标、市场定位和经营策略。第四章，基于多元化战略的管理流程变革、创新能力提升、人力资源配置以及服务平台完善等主要方面继续深入推进平安保险的多元化经营。 在研究方法上，单一的研究方法往往具有逻辑的局限性，因此，本文力求通过研究方法的互补和组合，使其扬长避短,如:规范分析与实证分析相结合，经济学分析方法与管理学分析方法相结合。在研究创新方面主要集中在金融业不断融合，综合发展的趋势以及金融危机影响尚未完全消退的背景下，平安保险开展多元化经营的目标定位、经营策略以及策略实施进行系统的分析和阐述。由于作者的理论功底和学识水平尚浅，保险企业集团多元化经营中的相关问题认识程度不深，研究成果仍略显粗糙，这也是个人今后继续努力的方向。
英文摘要：	Abstract With rapid economic development, China's current macroeconomic situations are more and more effected by the global macroeconomic situation. The involvement of foreign insurance giants makes the environment and competitive market which insurance companies face more and more complicated and diversified. From an international perspective, the large financial and insurance companies have entered a large-scale, diversified development of the new era. Under this historical background, China's insurance companies, particularly as the first large-scale joint-stock group-Ping’an Insurance also need to conduct a full exploration of their own business’ diversification. Whether in practice or in theory, the diversification of management theory has become an enterprise strategy management which has a profound impact on insurance companies, especially large enterprise groups. It is also the most characteristic theory. So it’s practical and the forward-looking to do the research of the insurance groups’ resources integration in China with the perspective of diversification management. In all of the chapters, the introduction is the part to review theory, comment and bring the question, chapter two and chapter three are the parts to conduct a systematic analysis of the diversification of Ping’an Insurance, chapter four is the part to solve the question. Based on the topic，this thesis depicts the following several chapters. In the introduction, the thesis mainly elaborates backgrounds and significance the major topics of diversification, the main framework for logic and research method. The topic of the second chapter is the history of Ping’an Insurance and competitive advantage analysis. In the topic of the third chapter, through targeted SWOT analysis and feasibility analysis, we put forward the strategic goal of diversification of Insurance Group, make strategic choice for diversification, and give development of sustainable business strategies. The mainly contents of the fourth chapter include discussion on organizational structure and managerial process of change, innovation ability in the promotion, human resources services configuration, platform to perfection based on diversification strategy. In the side of the research of methods, the thesis thinks that one single study methods has the localization, so this thesis tries to integrate the relative two methods together, such as integrate the positive and normative analysis together, integrate the economies and management analysis together. Now continued integration comprehensive developments become a trend in the financial industry, moreover the financial crisis has not yet been fully subsidized. The Possible breakthrough of this thesis mainly focused on analysis and elaboration on target location, business strategy and policy implementation of business diversification about Ping’an insurance group. Due to the author's theoretical foundation and the knowledge level is still limited; research results are still slightly rough. These shortage and limitation is the direction of personal efforts.
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