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论文编号：	2888
作者编号：	2120075025
上传时间：	2010/12/15 21:54:54
中文题目：	中国汽车零部件制造企业价值创新战略研究
英文题目：	A Study on the Development Strategy of Auto Parts
指导老师：	李季
中文关键字：	价值创新,汽车零部件企业,发展战略,战略控制,战略评价
英文关键字：	Value Innovation, Auto Component Enterprise, Development Strategy, Strategy Control, Strategy Measurement
中文摘要：	自从中国加入世界贸易组织以来，伴随着中国经济的快速增长，居民消费能力不断的增强，对汽车等大件耐用消费品的需求不断增加。这就促使了中国的汽车工业得到了的“井喷式”的发展，与之相对应中国的汽车零部件制造企业也实现了持续快速增长。近年来，随着中国的快速发展，跨国汽车企业纷纷进入中国这个巨大的市场，同时跨国汽车零部件企业也以各种形式争先恐后地来到中国，使得中国汽车零部件制造企业面临着激烈的竞争。因此在这种情况下中国的汽车零部件企业应当如何把握发展的机遇，制定且适合理的发展战略从而抢占市场，在未来的竞争中赢得主动，是中国汽车零部件制造企业必须面对和思考的问题。 同时中国政府也越来越重视汽车产业，把汽车产业列为中国的支柱产业之一。在汽车产业经济上升为支柱产业，也为中国汽车零部件制造企业带来了诸多机遇和挑战。纵观中国的汽车零部件产业，尽管市场潜量巨大，但是跨国公司巨头们已经在市场之争、品牌之争、服务之争、价格之争中争得先机。这就要求中国汽车零部件制造企业打破传统的战略思维，结合本企业的具体情况以及中国的具体国情。科学的选择和实施发展战略以便提高本企业的综合竞争力。从这种认识出发，本研究提出了价值创新战略，为中国零部件制造企业采用这一新型的战略模式奠定基础。 为此本文首先回顾了企业战略管理相关理论；企业价值创新理论以及中国汽车零部件制造企业的发展概况包括发展现状、发展机遇以及发展趋势。其次，对中国汽车零部件制造企业的战略生存环境进行了分析，分别从政治法律、经济、社会文化和技术四个方面分析了一般环境，利用波特教授的五力竞争模型分析了产业竞争环境，利用SWOT分析方法分析了其竞争环境。再次，指出了中国汽车零部件企业的价值创新发展战略，分别阐释了中国汽车零部件企业的竞争战略、机遇四步框架的中国汽车零部件企业发展战略以及中国汽车零部件制造企业发展的新战略，蓝海价值创新战略、品牌价值创新战略以及企业并购价值创新战略。并以A公司为例进行了案例分析，做到了理论与实践的结合。最后是结论和展望部分。
英文摘要：	Since China accesses to the World Trade Organization, China’s economic growth rapidly, household consumption continued to increase capacity on large vehicles such as the increasing demand for consumer durables. This has prompted China’s auto industry has been a “blowout” type of development, corresponding to China’s auto parts manufacturers have achieved sustained and rapid growth. In recent years, with China’s rapid development, multinational auto companies have to enter the huge Chinese market, multinational auto parts companies are scrambling to come in various forms in China, making China’s auto parts manufacturers face fierce competition. Therefore, in this case, China’s auto parts business should be opportunities for development, formulation and development of strategies for management to control the market and competition in the future to gain the initiative, the Chinese auto parts manufacturers must face and thinking problems. At the same time, China government pays more and more emphasis on China auto industry, the automobile industry as one of China’s pillar industries. Economic rise in the automotive industry as its pillar industries, but also for China’s auto parts manufacturers have brought many opportunities and challenges. Throughout China’s auto parts industry, despite the huge market potential, but the multinational giants have been in the market competition, brand competition, services, competition, price competition in the pre-emptive. This requires the Chinese auto parts manufacturers to break the tradition of strategic thinking, combined with the specific circumstances of the enterprise as well as specific national conditions. In order to enhance the overall competitiveness of China’s auto parts enterprises, the enterprise must select and implement development strategies scenically. From this understanding, the thesis uses innovative strategies to study the Chinese parts manufacturers. This thesis first reviews the theory of corporate strategic management; enterprise value innovation theory and the Chinese auto parts manufacturers in the development of profiles, including development status, opportunities and trends. Second, China's auto parts manufacturers on the strategic habitats were analyzed separately from the political and legal, economic, social cultural and technical 4 analyzes the general situation, then use Porter’s Five Competitive Forces analysis of the industry competitive environment using the SWOT analysis to analyze their competitive environment. Once again, pointed out the value of China’s auto parts business innovation and development strategies, respectively, explained the Chinese auto parts enterprises in competitive strategy, opportunities and four-step framework for enterprise development strategy of Chinese auto parts and auto parts manufacturers in China the development of new strategies, Blue Ocean Strategy Value Innovation, Brand Value Innovation Value Innovation strategy and M & A strategy. And to A Company as an example a case study, so that the combination of theory and practice. Finally, this thesis proposes some conclusions.
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