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论文编号：	2702
作者编号：	2120082293
上传时间：	2010/11/23 20:26:04
中文题目：	华章MBA培训学校竞争战略研究
英文题目：	Competitive Strategy Research Of Hua Zhang MBA Training School
指导老师：	张玉利
中文关键字：	华章MBA培训学校;竞争战略;构建与控制
英文关键字：	Hua Zhang MBA training schools;Competitive strategy;Construction and control
中文摘要：	伴随着我国MBA教育事业如火如荼的发展过程中，MBA培训学校的数量和社会影响力也在不断攀升。当前有更多的考生愿意选择正规的、有资质的MBA培训学校帮助其复习备考，这样不仅能督促考生连续性地学习，而且还能帮助考生节省大部分的时间进行针对性的训练；同时，许多MBA招生院校都将招生的重点放到培训学校内的学员中；一些品牌好、能力强的MBA培训学校每年也都会组织大型的择校会或MBA名牌院校的巡展活动，目的是帮助考生近距离的了解更多的MBA院校的详细情况，使其在报考院校的选择上更加贴近自己的实际需求，实现MBA学习的价值最大化。面对MBA培训市场的巨大潜力以及同行业竞争的不断加剧，华章MBA培训学校如何制定出符合市场需求，又能创造竞争优势的竞争战略，来获得更多的市场份额,创造更大的价值，成为华章学校首要解决的问题。 竞争战略的制定离不开对客观环境、行业环境以及自身能力的细致分析。研究资料的充足、详实，更有利于企业制定出切实可行的竞争战略。本文第一章导论部分提出了研究的背景、问题、意义和方法，并概括了研究的内容，给出了研究框架；第二章为相关理论回顾，战略理论、竞争战略理论、核心竞争力理论，同时进一步介绍了环境分析工具，包括：PEST分析法、五力模型、企业资源分析；第三章从客观角度入手，分析了我国培训行业的宏观环境和行业环境，包括：培训行业的现状和发展趋势分析以及MBA考前辅导市场的分析；第四章以华章MBA培训学校的竞争力为分析核心，首先介绍了华章MBA培训学校的发展历程，随后对其资源和能力进行分析，最后利用SWOT分析法总结出华章MBA培训学校的优势、劣势、机会和威胁；第五章为华章MBA培训学校的竞争战略构建与控制，保障了竞争战略得以顺利、有效地实施；最后总结出华章MBA培训学校竞争战略制定的必要性、战略实施的保障性以及战略控制的重要性。 本篇论文的价值在于从我国培训行业的整体环境入手，用宏观和行业环境的分析方法对培训业的竞争情况进行阐述，进而联系企业实际，聚焦到华章MBA培训学校的内部竞争能力，深入分析了企业的资源、能力，通过SWOT分析法对该企业的优势、劣势、机会和威胁进行总结，并在此基础上进行了华章MBA培训学校竞争战略的构建和选择，利用平衡计分卡从四个方面，即：财务评价、顾客、内部经营过程、学习与成长控制了企业竞争战略实施的正确性。
英文摘要：	With China's MBA education in the development process in full swing, MBA training schools in quantity and social influence is also increasing. The current candidates willing to choose more formal, qualified MBA training schools to help them to study for exam, which not only can urge the candidates continuity to learn, but also help them to save most of the time for specific training; At the same time, many MBA admissions institutions will focus on recruiting students into training in schools; Some brand good and strong ability of MBA training schools will be organized a large brand-name colleges or MBA tour event every year, designed to help candidates learn more about the MBA details of the institutions, which make them to choose the right institutions to meet their actual needs and achieve maximum value of learning MBA. Facing the MBA training enormous potential and the rising industry competition, Hua Zhang MBA training schools freely through building the competition strategy to meet the market demand and can create a competitive advantage, to get more market share, and create more value, be freely school essential problem. Competitive strategy development is inseparable from the objective environment, industry environment, and careful analysis of their own ability. Research data accurate enough and more conducive to enterprise develop feasible competition strategy. The first chapter introduction part presents the background, issues, significance and methods, and summarizes the contents of the study, presented research framework; Chapter II reviewed the theory, strategic theory, theory of competitive strategy, core competence theory while further information on the environmental analysis tools, including: PEST analysis, five forces model, enterprise resource analysis; Chapter Ⅲ from an objective point of view, analyzing the macro environment of the training industry, and industry environment, including: training industry status and development trend of analysis and test market analysis of MBA counseling; Chapter IV grooms the school MBA core competitiveness for analysis, this article introduced the development of Hua Zhang MBA training schools, then analyses its resources and competence, and finally summarized using SWOT analysis the school MBA strengths, weaknesses, opportunities and threats; Chapter Ⅴ is the chapter of Hua Zhang MBA training schools competitive strategy build and control, protection of the competitive strategy to be successful and effective implementation; Finally summed up Hua Zhang MBA training schools competition strategy, the necessity of all-round implementation strategy and the importance of strategic control. The value of this thesis is that from the overall environment of the training industry to start with the macro and industry environment, analysis of competition in the training industry, elaborates, and then contact the actual business, focused chapter of MBA training school's internal competitiveness, in-depth analysis the enterprise’s resources, capabilities, through the SWOT analysis of the company’s strengths, weaknesses, opportunities and threats of summary, and in this chapter on the basis of the Chinese MBA training school construction and selection of competitive strategy, Balanced Scorecard from four aspects, namely: financial evaluation, customer, internal business process, learning and growth control of the correctness of the implementation of competitive strategy.
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