联系我们

论文查询结果	返回搜索

论文编号：	2629
作者编号：	2220070899
上传时间：	2010/6/17 15:14:20
中文题目：	阳煤集团多元化发展战略研究
英文题目：	A Research on Yangquan Coal Group Development Strategy of Diversification
指导老师：	韩德昌
中文关键字：	关键词：煤炭行业 阳煤集团 核心竞争力 多元化战略
英文关键字：	Key words: coal industry，Yangquan Coal Group，the core competitiveness，sustainable development strategy
中文摘要：	安索夫认为，多元化经营是指公司的经营超过一个行业的范围，向不同于本行业的其他多个行业的多种产品方向发展的一种经营战略。它是企业发展到一定阶段，为寻求长远发展而采取的一种成长或扩张行为。多元化经营是指一个企业同时生产和提供两种以上经济用途不同的产品或服务的一种经营战略，也称多样化或多角化经营。本文用此提法作为分析讨论的出发点。 改革开放以来，我国的煤炭企业供给逐渐从短缺走向相对过剩。面对国内的竞争和国外的冲击，煤炭企业在一段时间内走入了低谷，陷入了困境。于是一部分煤矿开始实施多元化经营的战略。多元化经营的实施缓解了部分煤矿的困难，富余人员得到分流和安置，提高了资源的利用率，煤炭生产效率也有所提高。然而，总体的效果并不理想，有的企业甚至因此陷入被动的局面。那么，问题根源究竟是什么呢？多元化经营战略的问题吗？ 本文将以阳煤集团为例对其实施的多元化战略进行分析，进一步分析煤炭行业开展多元化经营的必要性及多元化过程中应注意的问题。 首先，从煤炭行业的一般环境——政策环境、经济环境、社会环境以及技术环境四个维度对一般环境进行了研究，发现随着中国经济的发展，煤炭行业区域性、政策性特征愈发明显，规模企业优势越来越突出。 其次，通过运用迈克尔•波特教授的“五力模型”对煤炭行业的竞争环境进行分析，发现经历2008年以来的世界范围的经济危机，我国煤炭行业的竞争格局发生变化，一些小煤矿逐渐被实力雄厚的大集团所兼并，市场集中度在不断提高，为降低市场竞争风险，煤炭企业竞争行为需要做出相应调整。 再次，对阳煤集团进行了SWOT分析，发现阳煤集团具有良好的资本平台和较好的内部管控机制，并通过与核心竞争力相结合的多元化战略成功保持了竞争优势。 最后，通过对阳煤集团内外部环境综合分析，确定了阳煤集团应在可持续发展的理念下，发挥核心竞争力，开始多元化竞争，从多个层面保障企业战略目标的实现。
英文摘要：	H.Ansoff suggested diversified management refers to the company's business scope，more than a profession to many industries and the direction of development of product of a kind of business strategy. It is developed to a certain stage，to seek for the long-term development and the growth and expansion. Diversification is an enterprise and production and provide two or more different economic use of a product or service management strategy，also called diversified or diversification business. In this paper are discussed as a starting point of formulation. After reform and opening up，China's coal supply gradually from short to surplus are different，the face of competition from domestic and foreign shocks，most of the coal enterprises are facing a lot of difficulties in a period，so part of the mine began diversification strategy. Diversification of the implementation of mitigation part of the mine's problems，triage and placement of surplus staff are to improve the original utilization efficiency of coal production also increased. However，the overall effect is not satisfactory; Losses do not fundamentally prevent some company’s even predicaments. So，what is the source of the problem then? Is there any strategy problem from diversification? These columns will take Yangquan Coal Group as an example for the implementation of its diversification strategy in analyzing the coal industry and further to analyze the necessity in the need of diversification and this process should pay attention to. Firstly, the general environment from the coal industry - the policy environment，economic environment, social environment and technological environment in four dimensions of the environment in general have been studied and found that as China's economic development, the regional coal industry, policy features increasingly obvious advantage of more and more prominent scale enterprises. Secondly，through the use of Michael • Porter's “five forces model” of the coal industry’s competitive environment analysis, it was found that the competitive landscape of China’s coal industry changes gradually. Some small coal industries were gradually annexed by strong and large groups, and the degree of market concentration has escalated. In order to reduce the risk of market competition, competitive behavior of coal enterprises need to make corresponding adjustments. Further，this paper conducted a SWOT analysis of Yangquan Coal Group，found that while the capital Yangquan Coal has a good platform and good internal control mechanisms，and by combining with the core competencies of successful diversification strategy to maintain a competitive edge. Lastly, By Yangquan Coal comprehensive analysis of internal and external environment to determine the Yangquan Coal should be under the concept of sustainable development，to play a core competitive power and began to diversify competition，protection of the multiple dimensions of corporate strategic goals.
查看全文：	预览  下载(下载需要进行登录)