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论文编号：	2613
作者编号：	2120082307
上传时间：	2010/6/14 17:32:45
中文题目：	乡镇企业人才与文化管理问题研究-以宏宝莱集团为例
英文题目：	Research on talent and cultural management of township enterprises-A case study of Hongbao levin Group
指导老师：	赵伟副教授
中文关键字：	乡镇企业 人才 文化
英文关键字：	township enterprises talent culture
中文摘要：	中国加入WTO以后，全球经济一体化的格局已经形成。乡镇企业这个特殊的经济组织形式在新的经济环境中求生存、谋发展已经遇到前所未有的挑战。乡镇企业在改革开放以来，为国民经济的发展做出了不可磨灭的贡献，为解决“三农问题”走出了一条新路。因此，乡镇企业发展问题引起了许多经济学家、民营经济学者以及企业家群体的广泛关注。 随着市场经济的日臻成熟，企业竞争环境不断变化，乡镇企业原有的成长优势已不复存在。特别是企业间竞争已经逐渐超越了有形层面竞争而进入了以人才与文化为主要特征的无形层面的竞争。本文从人才与文化管理的视角来分析和探讨企业的管理问题。本文分析认为人才与文化管理问题已经成为企业特别是乡镇企业进一步做强做大的瓶颈。中外管理理论的共识认为企业管理的根本在于“人”以及人创造的“文化”。任何企业的管理都离不开环境，特别是文化环境，因此谈中国的企业管理离不开对中国传统文化的理解和应用。本文从“以人为本”的思想出发，提出了“企业人”假设，将企业人格化，赋予企业生命，创造性地提出了分析和解决乡镇企业人才与文化管理问题的对策模型，即“鱼状管理模型”和商学院计划模型。本文创新性的提出了分析企业人才与文化管理状态的“人才-文化矩阵”。利用这一分析工具来具体分析和选择企业的人才与文化战略。 本文以宏宝莱集团为例，运用笔者提出的理论假设和分析工具明确了宏宝莱应采用的人才与文化战略同，并将解决人才与文化管理问题的对策模型应用到宏宝莱的管理实践当中。在这个应用过程中，始终坚持“以人为本”的思想，坚持中国传统文化思想的精髓，尊重人、理解人、尊重人才、培养人才，重用人才，建立起以人为本的企业文化。这种文化的建立不仅体现在宏宝莱的企业理念与企业精神中，同时也体现在管理体制的改进、管理活动开展以及组织架构的优化。通过这些具体管理活动的改进，实现群体组织一致的价值观和文化理念。 关键词：乡镇企业 人才 文化
英文摘要：	Abstract China's accession to WTO, the pattern of global economic integration has been formed. Township enterprises in the special situation of economic organization in the new economic environment, survival, and development will face unprecedented challenges. Since the reform and opening up township enterprises, the development of the national economy has made an indelible contribution to solve the "three rural issues" out a new path. Therefore, development of township enterprises has caused a lot of economists, private economists and entrepreneurs of wide concern. With the market economy matures, corporate competitive environment changes. The growth of township enterprises in the original advantages no longer exist. In particular the competitiveness of enterprises gradually beyond the physical tangible level of competition into the intangible aspects of human resources and culture of competition. In this paper, talent and cultural management perspective to analyze and discuss the management of enterprises. Talent and cultural management has become further strengthen and expand the bottleneck. The fundamental business management is "people" and the man who created a "culture." This is the consensus of Chinese and foreign management theory. This article also any enterprise management can not be separated local culture. Therefore, the management of township enterprises in China is inseparable from the Chinese traditional culture on knowledge and understanding and application. Therefore, this paper, "Enterprise" hypothesis and "corporate destiny" hypothesis. Personification of the business, giving corporate life. In the "people-oriented" thinking creatively put forward the analysis and resolution of rural enterprises and cultural talent management response model. The "fish-like management model" and the business school program model. I also made creative talent and cultural management of state enterprises "Talent - Cultural Matrix." Using this analysis tool to the specific talents and culture of corporate strategy. In this paper, Hongbao Levin Group, for example, the author made use of theoretical assumptions and analytical tools should be clear Hongbao Lay people and cultural strategy. And solve the talent management issues and cultural measures model to the management practice of Hongbao Lai. In this application process, always adhere to the "people-oriented" thinking, adhere to the essence of Chinese traditional culture and thought. Respect, understanding, respect and training talents and important talent. Establish a people-oriented corporate culture. The establishment of this culture is reflected not only in Hongbao Lay the Company vision and spirit of the remodeling, but also reflected the improvement in the management system, management activities and organizational structure to carry out the optimization. Management activities through the improvement of these specific to family-based, community organizations, to achieve the same values and cultural ideas. Keywords： township enterprises talent culture
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