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论文编号：	2584
作者编号：	2120082188
上传时间：	2010/6/13 16:42:30
中文题目：	基于游客感知价值的天津市旅游形象研究
英文题目：	Research on Tianjin Tourism Image Based on Tourist Perceived Value
指导老师：	李天元
中文关键字：	天津旅游形象 城市旅游 感知价值 层次模型
英文关键字：	Tianjin tourism image city tourism percived value hierarchical model
中文摘要：	城市不仅仅是旅游活动开展的重要场所，同时还是主要的旅游客源地和集散地，因而城市旅游在我国旅游业发展过程中一直扮演着重要角色。研究城市旅游对于推进我国旅游业健康发展有着重要的现实意义。而旅游形象作为城市旅游研究的核心内容，在该方面的研究尤为重要。 然而在城市旅游形象方面，无论是理论研究还是现实实践，都存在诸多问题，其中尤为突出的就是对游客感知的忽视，而天津市就是一个典型实例。作为四大直辖市之一，天津市旅游业的发展一直难与其社会经济地位相匹配。在制约天津市旅游发展的众多因素中，旅游形象问题无疑是非常突出的一点。天津市城市定位缺乏特色，旅游形象不够鲜明的根本原因在于忽视游客感知，进而造成游客感知形象与天津实际情况的偏离，不仅无法突出与其他城市的差异，还造成大量资源低效配置。 本文将顾客感知价值理论引入对天津市旅游形象的研究之中，通过调研北京和山东两地游客对天津旅游形象要素的感知，综合运用问卷调查、文献综合研究等方法，对天津市旅游形象方面所存在的问题进行分析。在此基础上对天津市旅游形象进行重新设计，并提出提升天津市旅游形象的具体策略。以期在一定程度上弥补现有研究的不足，扭转天津市旅游形象设计工作中忽视游客感知这一问题。
英文摘要：	City tourism has played an important role in the process of tourism’s development, it is not only an important place to carry out tourism activities, but also a major tourist market and tourism distributing center. Doing research in city tourism has a practical significance in promoting the healthy development of China's tourism. And city tourism image is in core of city tourism research, so it’s especially necessary to study this field. There are lots of questions existing either in academic research or practice situation as refers to city tourism image, and ignoring tourists’ perception is a prominent one, Tianjin is a typical example. As one of the four municipalities, Tianjin’s tourism development doesn’t match its socio-economic status. Among the restraining factors of Tianjin tourism, tourism image problem is undoubtedly a very prominent one. Tianjin’s city positioning is lack of personality and tourim image is not clear, and the basic reason these is the ignoring tourists’ perception. This directly lead to the deviation of tourists’ perception image and Tianjin’s actual situation. The result is not only unable to highlight the difference with other cities, but also caused a large number resources’ inefficient allocation. The article tries to introduce the thoery of customer perceived value into the field of Tianjin tourism image.Through doing research on Beijing and Shandong tourists’ perception of Tianjin tourism image elements, the author synthetically used the questionnaire survey, Literature synthesis and other methods to analyze the tourism image problems of Tianjin. On the basis of this, the article redesigned Tianjin tourism image, and proposed some specific strategies in the hope of compensating the deficiencies of existing studies in some extent, and change the phenomenon of ignoring tourists’ perception in the process of Tianjin tourism image designing.
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