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论文编号：	2557
作者编号：	2120082169
上传时间：	2010/6/11 15:11:41
中文题目：	基于客户管理的煤炭企业客户信息化网络构建研究
英文题目：	The Research of the Construction of Coal Enterprise Informationization System Basing on Client Management
指导老师：	许晖
中文关键字：	煤炭企业 信息化网络 客户管理
英文关键字：	Coal Enterprise; Informationization System; Client Management
中文摘要：	由于煤炭产品的特殊性及多年受计划经济的束缚，其营销管理模式仍然是粗放型的。由于煤炭行业主要以集团客户为主，营销的范畴属于组织市场。因此，客户关系管理尤其重要。随着企业营销活动开始逐渐嵌入互联网，基于网络的营销活动已经超越了简单的建立网站、进行宣传的基本目标。网络成为企业进行客户管理，特别是大客户管理的重要平台和工具。就我国煤炭行业而言，实现以信息化带动传统煤炭产业的改造，特别是煤炭行业的信息化网络建设是工作的重点和突破口。 本论文旨在对大客户管理理论和信息化网络理论回顾和梳理的基础上，就煤炭企业为什么要建立基于客户管理的客户信息化网络，如何建立这种网络平台，以及当网络平台建立完成后后期如何进行维护与完善等议题进行广泛的探讨与分析。本文分析结论显示，通过信息化网络的建设可以为客户管理搭建基础的技术支持平台，煤炭企业的决策者必须把信息化网络建设作为企业发展的重大战略，放在和企业供应、生产、营销的同等地位去规划、决策。在加大硬件设施投入的基础上，还要加强计算机网络队伍的建设和人才的开发管理，只要有了设备、人才和一个良好的运行管理机制，煤炭企业在信息高速公路上就一定会日新月异。 本文通过分析煤炭企业信息化建设现状、网络对煤炭企业的意义总结出煤炭企业建立信息化网络的必要性。文章运用管理学、信息技术理论，按照理论与实际相结合的要求，运用逻辑推理和实证相结合等手段，从信息化网络建设基本原则出发，在解决方案、客户数据库的建立、企业网站建设、网络维护和完善等方面详细介绍了煤炭企业客户信息化网络的构建。以阳煤集团信息化网络建设为例，说明了加快煤炭行业的信息化网络建设，对推动煤炭企业安全生产和客户信息化管理有重要的作用。
英文摘要：	As the special nature of coal products and the bondage under the planned economy recent years, the marketing management model is still extensive type. The coal industry included mainly corporate clients, and then marketing activities belong to organizations market. Therefore, customer relationship management is particularly important. Marketing activities began with the embedded Internet; Web-based marketing activities have been established beyond a simple website to promote the basic objectives. Network became the tool of the enterprise customer management, customer management, especially the big important platform and tools. On China's coal industry, the realization of using information to promote the transformation of traditional coal industry, coal industry, in particular, information network construction is the focus and starting point. This paper basing on the customer network management theory and information theory, aims to how the coal enterprises establish and why the client-based customer management information network, how to establish such a network platform, and when the network platform to build complete How to maintain and improve post topics such as extensive discussion and analysis. This analysis concluded that, through the information network construction customer management Building the foundation for the technical support platform, the coal company's decision makers must take information network construction as a major strategic development of enterprises, and enterprises on the supply, production, marketing equal status to the planning, decision-making. Increasing investment in hardware based on, but also to strengthen the ranks of computer building and human resource management, as long as equipment, expertise and a well-Operation and Management, coal company the information superhighway will definitely changing. By analyzing the status of the coal enterprise information construction, and the meaning of the coal enterprises of coal enterprises to establish, sums up the need for information networks. Article using management, information technology, then the requirements of theory an in accordance with practice. The use of logical reasoning and empirical combination of means of information network construction from the basic principle, the solution, the customer database development, enterprise website construction, network maintenance and improve the details such as coal enterprise customers building information networks. To information network construction in Yangquan Coal illustrate how to speed up coal industry information network construction, the coal enterprises in promoting safety and customer information management has an important role.
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