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论文编号：	2549
作者编号：	2120082187
上传时间：	2010/6/13 12:11:12
中文题目：	历史文化名城旅游目的地供应链构建研究——以安徽歙县为例
英文题目：	Research on construction of tourism destination supply chain in national historical and cultural cities——Shexian of Anhui Province for instance
指导老师：	徐虹
中文关键字：	历史文化名城;旅游目的地;供应链;歙县
英文关键字：	historical and cultural city;tourism destination;supply chain;Shexian county
中文摘要：	随着体验经济时代的到来，传统的观光旅游已经难以满足游客的消费需求，具有强烈感知特点的文化旅游越来越受到大众的欢迎。我国具有上下五千年的辉煌历史，中华民族在此期间创造了无数艺术瑰宝和建筑古迹，而这些最能体现华夏文明的文物古迹大多保存在全国一百余座历史文化名城中，历史文化名城天然地成为优质文化旅游资源。因此，历史文化名城的相关旅游研究，对旅游业的发展具有重要的现实意义。 我国的历史文化名城研究是伴随着国家经济和旅游发展而开展起来的，学者们将名城按照不同的标准进行分类，提出了无数开发和保护的理念及理论体系。但是这些理论大多基于单一学科，缺乏系统性和综合性，历史文化名城的旅游开发与保护工作涉及政府、企业、社区、居民乃至游客等诸多利益主体，相关研究必须具备全面的视角。基于游客感知的旅游目的地供应链理论无疑为历史文化名城的旅游研究提供了这种视角。本文在仔细梳理了学者们对历史文化名城的各种研究理论后，通过引入旅游目的地供应链的理论，从一个全新的角度分析历史文化名城的旅游开发和保护，并依据历史文化名城的特殊性，提出了历史文化名城旅游目的地供应链的概念模型，论述了历史文化名城旅游目的地供应链的内涵、结构和运营模式。 最后，本文运用历史文化名城旅游目的地供应链理论解析了目前歙县旅游发展存在的问题，并依据历史文化名城旅游目的地供应链的构建原则，尝试提出该县旅游目的地供应链的构建方案。
英文摘要：	With the coming age of experience economy,people prefer culture tourism with strongly perception to the traditional sightseeing torism.China has a splendid history of 5000 years,the ancient Chinese people created a myriad of art treasures and ancient architectures,these treasures and architectures represent the Chinese culture,and most of them are located in the national historical and cultural cities,these cities naturally become nice cultural tourism resources.Thus the study of national historical and culture cities are of important realistic significance to the tourism development. The study of the national historical and cultural cities is accompanied by economy and tourism development,these cities are classified according to different standards by the tourism scholars,and they put forward numerous theories of development and protection.But these theories are mostly based on a single discipline, lack of systematic and comprehensive,the development and protection of historical and cultural cities involves government,business,community,residents,even tourists and many other benefit-related units,the relevant research should be from a comprehensive angle. And the tourism destination supply chain theory based on tourist perception surely offers this angle.In this dissertation,the author have carefully read and combed the various research theories of the national historical and cultural cities,by introducing the concept of the tourism destination supply chain,the author wants to analyse tourism development and protection of the national historical and cultural cities in a complete new term of perception,and comes up with a conceptual model of historical and cultural cities’ tourism destination supply chain,according to the particularity of these cities.The author discusses the connotation,structure and operation mode of historical and cultural cities’ tourism destination supply chain. Finally this dissertation analysises the current problems of Shexian tourism development through the national historical and cultural cities’ tourism destination supply chain theory,and tries to offer a plan to build a tourism destination supply chain of this county based on its principles of establishment.
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