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论文编号：	2336
作者编号：	2120082103
上传时间：	2010/6/9 2:26:58
中文题目：	企业间关系质量对合作绩效影响的实证研究——中国人际关系的调节效应
英文题目：	An Empirical Study on the Impact of Interfirm Relationship Quality on Cooperative Performance: the Moderating Effect of Chinese Interpersonal Relationship
指导老师：	李桂华
中文关键字：	关系质量;合作绩效;人际关系;调节效应
英文关键字：	relationship quality;cooperative performance;interpersonal relationship;moderating effect
中文摘要：	随着现代市场经济的发展，企业经营环境及其变化已经得到管理者的重视。特别是越来越多的企业正通过放弃纯粹的竞争战略，寻求企业间合作，以合作方式来实现自身经营目标，获取有力的市场竞争地位。伴随商业活动中企业间合作实践的发展，双方或多方的合作绩效问题得到实业界和学术界的关注。 当合作企业互动交往变得越来越频繁时，良好的关系质量对企业间合作绩效变得越来越重要，因为良好的关系质量有利于减少不确定性因素，降低企业间合作的交易成本，进而提升企业间合作绩效。在文献研究和问卷调研基础上，本文试图界定企业间关系质量及其构成维度（信任、承诺和满意），并实证分析得到信任、承诺和满意均对合作绩效有显著正向影响，表明企业间关系质量对合作绩效产生积极影响。 在中国市场环境下，因存在不同于西方国家的传统人际关系而使企业间合作必须符合中国本土化要求。讲人情、留面子和重私人关系，已经成为中国传统人际关系的深层内涵。这种存在于中国人际交往中的“润滑剂”，即人际关系，影响着市场交易活动。同样，中国人际关系背景影响着企业间合作活动。结合定性分析和定量分析的研究方法，充分考虑中国市场环境中人际关系背景，本文研究表明中国人际关系背景调节企业间关系质量对合作绩效的影响程度，并分别得到中国人际关系调节双方信任、满意和关系承诺对合作绩效的正向影响。
英文摘要：	With the development of modern market economy, business environment and changes within it have been emphasized greatly by managers. Especially the numbers of enterprises is increasing that give up pure competitive strategies and seek for cooperative strategies among different organizations in order to attain business goals and obtain powerful competitive advantage by collaboration in the marketplace. During the period of that interfirm cooperative practice has been developed in business activities, the issue of cooperative performance between two parties or more has been paid attention to by both the industry and the academy. When cooperative firms interact with each other more frequently, good relationship quality has an effect on cooperative performance more significantly in that it is beneficial to lessen uncertainties and reduce transactional costs, and then enhance interfirm cooperative performance. Based on theory research and questionnaire investigation, this paper has an attempt to define relationship quality and its dimensions, that is, trust, commitment and satisfaction, and it empirically concludes that trust, commitment and satisfaction respectively have a positive effect on interfirm cooperative performance and shows that interfirm relationship quality has an impact on cooperative performance positively. In Chinese market environment, there is traditional interpersonal relationship different from western countries’ relationship so that interfirm cooperation should be suited to the requirements of localization in China. Saying renqing, saving mianzi and emphasizing private relationship, have been implied in the concept of traditional interpersonal relationship. Importantly this relationship has an impact on market transactional activities which is a lubricator existing in Chinese interpersonal relationship. Similarly interpersonal relationship has an effect on interfirm cooperative activities in China. On the basis of qualitative and quantitative research methods, considering the context of Chinese interpersonal relationship within market environment, the paper shows that the context of Chinese interpersonal relationship has moderated that interfirm relationship quality affects cooperative performance, and respectively concludes that interpersonal relationship moderated the positive effect of trust, commitment and satisfaction on interfirm cooperative performance.
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