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论文编号：	2300
作者编号：	2120082518
上传时间：	2010/6/8 18:02:59
中文题目：	基于利益相关者的出版企业社会责任研究
英文题目：	The research of publishing corporate social responsibility based on the theory of stakeholder
指导老师：	徐建华教授
中文关键字：	利益相关者；出版企业；企业社会责任
英文关键字：	Stakeholders;Publishing corporate;Corporate social responsibility
中文摘要：	进入20世纪以来，企业社会责任问题成为管理学、经济学等众多学科所共同研究的焦点之一。伴随经济全球化的加快和以人为本的社会价值观的形成，人们对企业社会责任的要求已经从口号转向为具体的行动，企业需要承担社会责任己经是被社会所公认的一种义务，因而，对企业社会责任的研究具有相当迫切的理论意义和现实意义。 本文从利益相关者理论的角度切入，紧紧围绕出版企业利益相关者的构成与社会责任的评价要点来展开论述，分析现阶段出版企业社会责任的履行状况，进而提出改进出版企业社会责任建设的相关对策。 本文主要内容可分为四章： 第一章：这一部分主要介绍论文的研究背景、研究目的和选题意义以及研究方法和主要创新点。 第二章：这一部分是对相关文献的理论研究进行了整理，对利益相关者理论和企业社会责任理论的相关方面进行了概述。 第三章：这一部分分析了出版企业利益相关者的分类，并结合目前主流企业社会责任评价维度，提出出版企业社会责任的评价要点。 第四章：这一部分阐述了出版企业社会责任的履行状况及治理对策。本文认为，制度环境、市场约束、资本需求等问题是目前出版企业的突出问题，针对上述问题，形成了关于出版企业社会责任治理的总体思考，提出了相应的对策措施，引导出版企业积极履行社会责任。
英文摘要：	Since the beginning of the 20th century, corporate social responsibility as focus of the study by many subjects such as management science, economics and so on . With the acceleration of economic globalization and people-centered social values formation, people's demands of corporate social responsibility has moved from slogan into specific action, corporate social responsibility need to have been recognized by an obligation of society, therefore, the research on corporate social responsibility has a very urgent theoretical and practical significance. This paper research from the perspective of the stakeholder theory, it start discussion closely around the publishing corporate stakeholders and the evaluation points to social responsibility, analysis the implementation status of corporate social responsibility in publishing corporate at this stage, and propose the related measures of corporate social responsibility to publishing corporate. This paper can be divided into five chapters: Chapter one: This section introduces the research background, the purpose and the significance of topics and research methods and the major innovation. Chapter two: This part is related to the literature studies were finishing on stakeholder theory and corporate social responsibility relevant are outlined. Chapter three: This part classified the stakeholders of the publishing corporate, then combined with the current mainstream evaluation of corporate social responsibility dimension, proposed the evaluation of corporate social responsibility points to the publishing corporate. Chapter four: This section discusses the implementation status of corporate social responsibility and counter measures of the publishing corporate. This paper argues that the institutional environment, market discipline, capital requirements and other issues is the publishing company's outstanding problems, to address the problem, we formated the overall governance thinking of corporate social responsibility to the publishing corporate, puts forward corresponding counter measures, and guide the publishing corporate to actively fulfill its social responsibility.
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