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论文编号：	2241
作者编号：	041919
上传时间：	2010/5/26 14:42:10
中文题目：	基于投资者关系管理给上市公司带来的价值——投资者关系价值，以及价值组成和影响因素的研究
英文题目：	investor relations management investor value investor relations value
指导老师：	马连福
中文关键字：	投资者关系管理 投资者价值 投资者关系价值
英文关键字：	investor relations management investor value investor relations value
中文摘要：	投资者关系管理源自于美国等发达国家，在中国兴起是最近几年的事情。虽然如此，资本市场上各相关主体，包括政府机构、监管部门、新闻媒体、学者、上市公司、中小股东等都对投资者关系管理给予了足够的重视，逐步认识到其在保护投资者合法权益、促进公司可持续发展、维护市场环境等方面的作用。投资者呼唤，市场期待，IRM作为一种在有效沟通基础上增进公司价值的机制，将成为中国上市公司的必然选择。 自美国投资者关系协会成立以来，国外的相关研究已有了很大的进展。虽然中国的资本市场和政策环境与西方存在着差异，但有很多经验是值得我们借鉴的。目前，国内外学者的研究主要集中在投资者关系管理的战略地位、信息披露、组织结构设置等方面，虽然良好的投资者关系管理可以促使公司价值最大化的观点已经得到学者们的普遍认同，但是在对国内外已有的文献进行分析后，不难发现对于投资者关系管理给公司带来的价值产生以及内容组成方面很少被提及。为了帮助企业更好的认识投资者关系管理的重要性，本论文重点分析和探讨投资者关系管理给上市公司带来的价值——投资者关系价值，以及价值组成和影响因素。文献分析法和归纳分析法是本文的研究方法。全文共分为五章，第一章导言部分，介绍了本文的研究背景、研究方法、研究框架及文献综述，第二章在综合回顾了投资者关系的产生背景、发展历程和基本原理之后，发现现有定义对投资者价值的忽略，第三章在投资者行为分析的基础上，探讨了投资者价值的构成，提出了投资者关系价值的涵义和影响因素，第四章是在前几章论述的基础上，对上市公司投资者关系价值创造方面提出的建议。第六章是对论文总结，并指出不足之处及未来的研究方向。 帮助上市公司认识投资者关系价值，并由此采取自觉的投资者关系管理行为是本文研究的目的所在。
英文摘要：	Investor relations management came from USA and some other developed countries, its development of China is in recent years. Although the concept is rather new in China, All these related parties, including government, supervising and managing department, mediums and scholars, listed companies, small and medium shareholders, have paid more attention to this issue, and have realized gradually that investor relations is very important for the long-run development of the corporation, for the protection of the investors’ legal profit, and for the maintaining of the market’s environment. To meet the need of investors and market, as one kind mechanism of promoting company value on the effective communication foundation, investor relations will inevitably to become listed company's choice. Since National Investor Relations Institute (NIRI) was founded, researches on IRM have been put forward with a big step. Although, China has its own characteristic different from other countries, there are still many of the cases and frontier theories from abroad which will help us understand IRM in our society. At present, the scholar’s research mainly concentrates in the strategic status of investor relations management, the information discloses, organizational structure establishment. The viewpoint that investor relations to be make the company value maximization has already obtain the scholars general acceptance, however, after overview and analysis of domestic and foreign literature, the research about how investor relations bring value to listed company and what the value is has very little mentions actually. To help listed companies to realize the importance of investor relations management better, my thesis is to analyze and discuss the value which investor relations bring to the listed companies-investor relations value as well as the value composition and influence indicators. There are five chapters in this thesis. The first part of this thesis introduced research background, research methodology, the research frame and theory review; the second chapter introduced thoroughly the background, development history and basic views of investor relations management, find the absence of investor value; on the analysis of the investor behavior, the third chapter is to discuss the fountainhead of investor relations value and the constituent; the fourth chapter is to give some suggestion about the implement of investor relations; fifth chapter is summarizes to the thesis, and point out the deficiency and the future research direction. The goal of thesis is to help listed companies to realize investor relations value, and to implement investor relations management initiatively.
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