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论文编号：	2192
作者编号：	2220070933
上传时间：	2010/1/21 15:48:29
中文题目：	呼伦贝尔邮政企业降本增效发展战略研究
英文题目：	The Cost Decreasing and Efficiency Increasing Strategy Study for Hulunbeir’s Postal Enterprises
指导老师：	刘志远
中文关键字：	邮政企业 降本增效 发展战略
英文关键字：	Postal Enterprises Cost Decreasing Efficiency Increasing Development Strategy
中文摘要：	随着社会、经济的发展以及邮政体制改革方案的实施，邮政企业所处的内外部环境发生了较大的变化。一方面，以计算机、互联网技术为代表的现代通信产品，冲击着邮政服务产品；另一方面，国内服务业市场逐渐开放，国外运递公司加剧抢占中国速递、物流市场，国内快递企业迅速崛起，市场竞争更加激烈。面对严峻的形势，邮政企业如何应对挑战，在激烈的竞争中求生存求发展，是一个重要而紧迫的课题。 本文将结合笔者在邮政企业20多年的工作经历和多个岗位上的工作经验，依据行业竞争理论、核心能力理论等理论，以笔者所在单位呼伦贝尔邮政为例，试图在分析该企业所处内外环境及评估企业内部资源能力的基础上，提出降本增效的发展战略，以期指导呼伦贝尔邮政企业顺利步入健康协调、科学发展的快车道，并为其他邮政企业乃至其他类型的国有企业改革发展提供借鉴。 论文分共为五个部分。第一部份阐述了论文写作背景和写作目的，以及文中将要利用的理论方法。第二部分对文中所涉及的相关基础理论（如SWOT分析方法等）进行简要回顾。第三部分从邮政产品的特征、业务结构入手分析呼伦贝尔邮政企业现状。从邮政发展内外环境入手，对邮政所处环境进行分析。从企业内部经营环境入手，从评估分析企业内部能力出发，确定企业的核心竞争能力和核心业务，综合得出邮政企业的优势和劣势，机会与威胁，并指出存在的问题，最后用SWOT综合分析进行战略选择。第四部从实施降本增效战略的必然选择，提出呼伦贝尔降本增效的实现途径。第五部分对全文进行了总结归纳，确定了实施降本增效的必然性、必要性，以及在呼伦贝尔的实践意义。
英文摘要：	With the development of the world economy and the changing demands of the society, the internal and external environment of the postal service has changed substantially, and the way to reform the postal service system also needs to be changed. The economic globalization and the modern communication products, such as computer and the Internet, have brought a great impact on the postal service products. As the domestic market gradually opens up, foreign delivery companies are seizing the express and logistics market. Other domestic delivery companies are rising rapidly. In face of the more and more intense competition, Hulunbeir postal service must respond to the challenge of surviving and developing. It is worth thinking of and working out the strategy as soon as possible. This paper presents a development strategy for Hulunbeir postal enterprises under the new situation on the basis of the enterprise management theories and other research and analysis, in the hope of playing a positive role in promoting local postal service. The paper includes five parts. The first part describes the background and the purpose of the paper as well as the relevant theories the paper involves. The second part provides a brief review of these theories, such as SWOT. The third part analyzes the present status of Hulunbeir postal enterprises by looking at the characteristics of their products and their business structures. It finds out the core competitiveness and the most important business of the postal enterprises. It also shows the advantages and weakness, the opportunities and threats and points out the existing problems for the postal enterprises. Finally it makes the strategic choice for the enterprises according to the SWOT analysis. The fourth part provides the feasible strategy for Hulunbeir postal service enterprises to decrease cost and increase efficiency. The last part concludes the entire paper and points out the inevitability, necessity and significance to realize the cost decreasing and efficiency increasing for Hulunbeir postal enterprises.
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