联系我们

论文查询结果	返回搜索

论文编号：	2121
作者编号：	032998
上传时间：	2009/12/14 9:55:19
中文题目：	破坏性创新扩散路径及其效应研究
英文题目：	A Study of Disruptive Diffusion Innovation Approach and Effect
指导老师：	张金成教授
中文关键字：	破坏性创新，创新扩散路径，产业效应，企业效应，顾客效应
英文关键字：	Disruptive Innovation，Diffusion of Innovations Approach，Industrial effect，Firm effect，Customer effect
中文摘要：	破坏性创新理论为当前国外创新理论与战略管理理论的热点。一个新兴理论吸引众多学者关注之际，出现观点分歧与争论是谓新兴理论发展必经之路。从纷乱的理论观点中梳理出内在逻辑与相互关联理论体系有助于进一步理论研究深化与完善。“破坏”意谓创造全新境界，也就是改写巿场定义，让新要素决定获利能力与成败。改写巿场定义的创新被称为“破坏性创新”，相对于改变现有架构内的创新，则被视为“持续性创新（sustaining innovation）”。学者Christensen等将技术创新以创新环境（context）为基础加以分类：分为持续性创新（Sustaining Innovation）与破坏性创新（Disruptive Innovation）。 过去几十年里，学术界已经围绕着破坏性创新的内涵、破坏性创新的类型与分类进行了广泛的探索。理论界和企业界对破坏性创新及其影响层面表现出越来越大的浓厚兴趣，试图以破坏性创新思考提供产品或服务给消费者，藉此塑造相对有利的经营环境。然而，不同时代背景下呈现何种破坏性创新特征﹖呈现何种巿场显现﹖其巿场上的企业透过何种破坏性创新的扩散途径对消费者提供商品或服务﹖破坏性创新具有何种规律﹖而破坏性创新又是循着何种路径进行创新扩散？当企业推出破坏性创新商品或服务对于企业自身产生何种效应﹖对于巿场顾客层面产生何种效应﹖对于产业层面产生何种效应﹖而且，环境的动态变化也要求人们不断地挑战并更新有关破坏性创新的内涵与外延等的理解。例如，在对于破坏性创新的内容不再局限于产品或者是服务，而是突破时空限制的便利性。 本研究在对现有文献进行梳理和回顾的基础上，系统地归纳并界定破坏性创新的内涵，根据突破性技术变迁导致新产品问世产生破坏性创新维度，将破坏性创新划分成为“机械与电子破坏性创新时代”与“整合与信息破坏性创新时代”等两个阶段。揭示不同时代破坏性创新特征有助于人们理解科学技术转化为生产力内部机制，协助企业为破坏性创新提供可预测性思考方向。除此之外，透过台湾地区连锁便利商店从事破坏性创新案例，深入剖析探讨企业7-ELEVEN具备何种动态能力能够挖掘和满足顾客的隐性需求，整合企业内部资源与外部资源进行破坏性创新？以便在一定程度上弥补现有相关研究中存在的局限与不足。具体而言，本研究在相关文献梳理的基础上，综合而深入地分析了企业从事破坏性创新的效益影响，建构了透过动态能力，实践破坏性创新的创新扩散模型。然后，立足于80年代与90年代的破坏性创新典型案例，收集相关数据，进行破坏性创性时代特征归纳；再以本研究所架构的透过动态能力实践破坏性创新的创新扩散模型，借着台湾流通零售业7-ELEVEN对巿场进行破坏性创新案例，系统地研究了企业动态能力、顾客层面破坏性创新的扩散路径、巿场层面破坏性创新的扩散路径、上游供应端破坏性创新的扩散路径、互补产品破坏性创新的扩散路径。运用文献调查法、次级资料探索分析法、案例分析法以及实地考察研究等途径获取和整理相关资料，归纳与演译出企业从事破坏性创新其破坏性创新类型与其效应间的关系，包括其产业效应、企业效应、巿场顾客效应。结果发现，破坏性创新的三种类型可以同时存在，而且，透过个案研究结果显示由制造业跨入流通零售业从事便利性的破坏性创新其发展路径不受过去发展轨迹影响，这与Teece等论述企业动态能力架构的主张有所差异。最后，作者又在科学地认识到本研究中存在不足的基础上，对破坏性创新相关研究领域的未来方向进行了展望和探讨。
英文摘要：	Disruptive Innovation Theory is the hotspot of current Innovation Theory and Strategic Management Theory overseas. While a new and developing theory arouses concerns from numerous scholars, the disputation and chasm between viewpoints are the road must go by. To figure out the internal logic and the relevant theory system from disorderly viewpoints of theory would be helpful to further research and its maturity. “Disruptive” means to create a completely new stage and to rewrite the definition of market, that is to say, let the new factor decide the profitability and success. The innovation of rewriting the definition of market is called “Disruptive Innovation”; by contrast, the innovation of changing in existing framework is viewed as “Sustaining Innovation”. Christensen et al. classify technologic innovation based on the innovation context as “Sustaining Innovation” and “Disruptive Innovation”. In the past decades, the academia has already been exploring the destructive innovation connotation, the destructive innovation type and classification widely. The academia and the industries show more and more highly interest to the destructive innovation and the influence. They attempt to provide products or services to the consumers with the destructive innovation to shape relatively advantageous operation circumstance. However, what kind of features does destructive innovation present under the different time background？What kind of market appearance is displayed? What kind of diffusion path of destructive innovation do the firms take to provide the commodity or the service the consumer? What kind of rules does the destructive innovation have? In addition, what kind of way does the destructive innovation follow to carry on the innovation diffusion? What kind of effect regarding enterprise oneself when the enterprise promotes the destructive innovation commodity or the service? What kind of effect regarding the customer level is brought? What kind of effect regarding the industrial level﹖ Moreover, the environment dynamic change also requests the people to challenge unceasingly and to renew the understanding of the related connotation and extension of destructive innovation. For example, the content of destructive innovation no longer constrains on the product or the service, but breaks the space and time limits of the convenience. Based on the foundation of the existing literature and reviews, this research induces systematically the connotation and limits of the destructive innovation. According to the unprecedented technical vicissitude, which leads to the invention of new products, based on dimension, the author divides the destructive innovation into “mechanical and the electronic destructive innovation era” and “integration and the information destructive innovation era”. To specify the features of destructiveness innovation in different time will be helpful for the people to understand that the science and technology transforms as the productive forces interior mechanism, assists the firms to provide the predictability contemplate direction for the destructive innovation. In addition, through engaging in the destructive innovation case by the Taiwan convenience store, the author analyses and discusses the enterprise 7-ELEVEN. What kind of dynamic ability do they have to be able to discover and to meet customer's latent need, to integrate the enterprise interior resources with the exterior resources to carry on the destructive innovation? This could also complement the limitation and the insufficiency to a certain extent in the existing related research articles. Specifically, this research, in the related literature coordinate in the foundation, comprehensive and analyzed the enterprise to be engaged in the destructive innovation thoroughly the benefit influence, has constructed by the dynamic ability, the practice destructiveness innovation diffusion model. Then, based on the destructive innovation typical cases in 80s and 90s, the author collects related data, discovers destructiveness to create the historical characteristics induction. By means of the innovation diffusion model of practicing destructive innovation through dynamic ability and the Taiwan retailer 7-ELEVEN as the case, the author has studied the business dynamic ability, the customer level destructive innovation diffusion path, the industrial level destructive innovation diffusion path, the upstream supply end destructive innovation diffusion path, the complementary product destructive innovation diffusion path. Using the literature survey procedure, the secondary data exploration analytic method, the case study method as well as on-the-spot investigation, the author gains and sorts the related data, and induces and deduces the relations between destructive innovation type and its effects when the firms engaged in destructive innovate, including its industrial effect, enterprise effect, customer effect. The result represents that the destructive innovation's three types may exist at the same time; moreover, from the case study it demonstrated that cross the manufacturing industry to be engaged in the convenient destructiveness to innovate its development way not to pass the development path influence, and it is different with business dynamic capability infrastructure to Teece’s description. Finally, the author acknowledges the limitations of this research, and discusses the future research directions of the disruptive innovation.
查看全文：	预览  下载(下载需要进行登录)