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论文编号：	2072
作者编号：	2120072345
上传时间：	2010/4/15 16:44:06
中文题目：	太平人寿T分支机构创业初期关键性问题研究
英文题目：	Study of The Key Issues of Taiping Lifa Insurance T Branche In The Early Start-up Period
指导老师：	周晓苏
中文关键字：	寿险 分支机构 创业期 管理
英文关键字：	Life Insurance Branches Start-up Period Management
中文摘要：	随着我国经济的不断发展，改革开放的不断深入，社会财富积累和生活水平的持续提升，人们对保险的需求出现空前的增长，巨大的保险市场发展潜力吸引了一大批投资者进入该行业。众多内资、外资、合资形式的保险公司纷纷成立，市场主体不断增加，发展势头迅猛强劲，特别是寿险公司的发展更是引人注目。 为了谋求更快、更好的发展，各家寿险公司无一例外的进行全国性分支机构的铺设。 伴随着辖下机构的成倍增长，大多数新进入者成功获得了保费持续增长。但越来越多的投资者和管理者发现，分支机构的增设虽然给公司带来了保费的增长，但是根本没有带来盈利能力的增长，盈利乃至打平似乎越来越遥不可及，甚至危及到整个公司的偿付能力状况，以至于部分分支机构不得不撤销甚至投资人黯然离场。 作为涉及到国计民生的一个行业，保险业的稳定发展对社会的稳定起着不可忽视的作用。而保险业的稳定发展取决于保险公司能够实现长期经营和良好的偿付能力。合理的财务规划和业务发展是保险公司能够持续经营和良好偿付能力的根本前提。这在现阶段主要体现为合理的进行机构扩张，确保成功的进行二、三级分支机构的发展。所以如何合理的进行财务规划，如何做好创业初期的管理，对各投资人、各家寿险公司的经营具有重大意义，对社会的稳定和保险业的健康发展也具有重大的现实意义。这也正是文章研究的方向所在。 在对创业管理理论等相关理论阐述的基础上，对太平人寿T分支机构的创业初期的经营状况进行了研究。本文通过对T分支机构创业初期内的重点事项进行总结回顾，结合相关理论对期间展现的问题进行了重点解析并提出了相应的解决方案。 通过以上研究，本文为如何确保分支机构的成功开设提供了合理、有效的参考模式。并给出了决定机构发展成败的创业初期关键性行为的正确选择。
英文摘要：	As China's economy continues to develop, the deepening of reform and opening up, the accumulation of social wealth and living standards continued to improve, an unprecedented growth in demand for insurance and the huge insurance market potential attract a large number of investors into the industry. In order to seek faster and better development, all of the life insurance companies, without exception, built the branches everywhere. With the exponential growth of its institutions, most of the new entrants successfully obtained insurance premiums continue to grow. But more and more investors and managers found that the additional branches bringing the premium growth, but was not able to bring about profitable growth , profitability and even a draw seems to be increasingly out of reach , and even endanger the throughout the company's solvency position , so that some branches had to be depressed and withdrawn or even leave investors. Related to people's livelihood, the insurance industry and stable development of social stability played a significant role. The stable development of the insurance industry depends on the insurance companies to achieve long-term business and good solvency. Sound financial planning and business development of the insurance companies can continue to operate and the basic premise of good solvency. This is mainly reflected at this stage for a reasonable institutional expansion, to ensure the successful conduct of branches. Therefore, the reasonable conduct of financial planning, how to run the company at the beginning is of great significance for various investors and individual life insurance companies .It’s also of great significance for social stability and healthy development of the insurance industry. In this paper, we study Entrepreneurship theory first. Based on the reviews of the T Branch of Tai Ping Life Insurance Company, we make out corresponding solution. Through the above, this paper is how to ensure the successful opening of a branch by providing a reasonable and effective reference model.
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