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论文编号：	2026
作者编号：	031773
上传时间：	2010/5/6 11:16:23
中文题目：	顾客价值创新流程改进研究
英文题目：	Value Innovation； Consumer Value Innovation procedure；
指导老师：	薛有志
中文关键字：	顾客价值创新；价值创新流程；绩效评估；战略管理
英文关键字：	Value Innovation； Consumer Value Innovation procedure；Performance Evaluation； Strategy Management
中文摘要：	顾客价值创新营造的是一种竞争优势，它是对传统竞争对抗性战略逻辑的一大突破。顾客价值创新的战略焦点不在于竞争而在于顾客，不是为了击败竞争对手，也不是要比竞争对手做得更好，而是通过顾客价值创新，为顾客提供更具价值的产品或服务，以满足不断变化着的顾客需求与偏好。 在环境激烈变动的情况下，企业竞争优势来源于以“做不同的事”而创新顾客价值。其原理在于使顾客价值得到重大改进,企业脱离原有竞争区域；基于产品及业务的不同，存在四种创新基本模式和两种混合模式；而创新在流程上则要经历从基于客户联盟的消费流程中识别创新机会、获取创新所需资源、价值创新实施等环节。 本文是在价值创新理论的基础之上，对价值创新的流程的研究，并在此基础上进行了流程改进。在原有的价值创新流程中增加了影响力分析步骤，并且以此作为价值创新继承的前提，丰富和完善了价值创新的流程。通过分析顾客价值创新的模式，探讨了顾客价值创新的战略效应。并且通过一些案例分析了改进的流程的可行性和可操作性，解释了如何实现价值创新的不断继承和发展。最后对企业如何运用价值流程改进进行战略管理进行了阐述。 薛有志
英文摘要：	After decades of downsizing and increasingly intense competition, profitable growth is a tremendous challenge many companies face．Why do some companies achieve sustained high growth in both revenues and profits？ Most companies focus on matching and beating their rivals．As a result，their strategies tend to take on similar dimensions．In five years study of high-growth companies and their less successful competitors，W．Chan Kim and Renée Mauborgne found that the answer lay in the way each group approached strategy．The strategic thinking of less successful companies was dominated by the idea of staying ahead of competition．In stark contrast，the high-growth companies paid little attention to matching or beating their rivals．Instead，they sought to make their competitors irrelevant through a strategic logic we call value innovation now． This text manages the theories and is worth the creative foundation in the item on，manage the experience to the item and inherit the research of way creatively，this text calls it as that the value continues the mode．Customer value innovation is a way for enterprises to be out of competition field，though how to integrate the consuming cycle and innovation opportunity is still a problem．Consumer alliance is beneficial to incorporating customers into the corporation's administration process so as to breakthrough this bottleneck．And building seamless organization structure is needed to solve this problem．　Carrying on to the business enterprise by expect the item management or strategic managements are to have the help．
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