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| 论文编号： | 2019 | |
| 作者编号： | 052310 | |
| 上传时间： | 2010/5/6 16:25:22 | |
| 中文题目： | 我国出版工作室规范化运营研究 | |
| 英文题目： | Publishing studio | |
| 指导老师： | 徐建华 | |
| 中文关键字： | 出版工作室 规范运营 问题与对策 | |
| 英文关键字： | Publishing studio | |
| 中文摘要： | 我国出版业长期处于垄断体制的保护之中，民营书业，尤其是出版工作室整体上缺乏自由的生存空间，最突出的表现就是大量出版工作室与出版政策的长期博弈。出版工作室作为一种民间从事出版活动的生产经营组织，虽然国家政策对民营介入出版业进行了限制，但是出版工作室以各种方式参与出版已成为客观的事实。这一介入并不是政府行政行为，由于众多出版社受困于传统僵化的体制以及日益激烈的市场竞争，所以转而求助于机制灵活的出版工作室以降低市场风险。基于此，改革开放后，特别是党的十四大正式提出建立社会主义市场经济体制以来，国家将把发挥出版工作室的作用视为出版业改革的重要内容，目前存在的各类型出版工作室都将得以规范建立并得到较快发展。出版工作室将如何通过规范引导发挥自身的积极作用，有效地填补国有出版社留下的竞争空间，这正是本文的研究课题。 全文对我国出版工作室规范化运营的相关问题进行了较为系统的分析和论述，论文共分为五个部分：第一部分从理论方面概述了出版工作室的基本状况，包括对概念的总结、成因的分析等。第二部分回顾了我国出版工作室的发展历程，阐述了出版工作室的一般类型和特征。第三部分介绍了出版工作室的主要业务流程及其角色定位。第四部分较深入地分析了我国出版工作室发展过程中存在的问题，总结了阻碍我国出版工作室发展的各种因素。第五部分在前四部分的基础上，结合我国实际情况，提出了我国出版工作室规范化运营的改革思路和发展建议，展望了其发展趋势。 | |
| 英文摘要： | In the past, the publishing business is perhaps the most protected and monopolized among all media sectors in china. It is lack of market space and inter space for Privately-run Book industry especially publishing studios. Now ,state owned enterprises are still the core of this industry, but in reality, it has become a competitive industry through the introduction of various “studios” into the industry value chain. This introduction was not initiated by the government . the publishing houses, which are in the pressure of oversupply, just too many publishing houses for too small market. That’s why they come to ask help from those “publishing studios”, a shortcut to cover their operating expenses and transfer market risks. Therefore, After china’s reform and opening, All kinds of publishing studios sprang up and become an independent power in china. How to build a well-working publishing studio system to serve the publishing industry? That’s just the subject of this research. The dissertation will discuss the problems and opportunities existing in our current publishing studios’ development, and divided into five parts. The first part will cover the connotation, reasons of publishing studios’ development as well as its significance.The second part summarizes the development stages of publishing studios. The third chapter introduces the operation of publishing studios and discuss their characters. Then, The forth part states the problems exsiting in our publishing studios’ development, and analyzes in details the obstacles of preventing it from fast development. And the last one will propose constructive suggestions on how to perfect our publishing studios’ standardizing running by considering practical situation in china. | |
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