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论文编号：	1976
作者编号：	031822
上传时间：	2010/5/12 14:42:37
中文题目：	旅游目的地竞争力测评研究(
英文题目：	Tourism Destination Competitiveness Measurement Model Index System
指导老师：	李天元
中文关键字：	竞争力旅游目的地竞争力 测评模型 指标体系
英文关键字：	Tourism Destination Competitiveness Measurement Model Index System
中文摘要：	竞争存在于企业、城市、国家之间，竞争力的研究就是为了探究影响企业、城市、国家表现差异的关键因素。随着旅游业的发展受到各国、各地政府部门的重视，旅游目的地竞争力的研究具有很迫切的现实意义。 本文运用旅游学、经济学以及可持续发展等理论，科学地界定了旅游目的地竞争力概念，深入探讨了影响旅游目的地竞争力的各种因素以及提升旅游目的地竞争力的意义，在此基础上构建了旅游目的地竞争力测评模型。根据指标设计基本原则，本文构建了用于测评旅游目的地竞争力的指标体系。 全文共分为四章。第一章是导论，主要对旅游目的地竞争力测评研究的背景、意义、国内外研究进展以及本文的研究思路和框架进行了阐述。 第二章是旅游目的地竞争力测评研究的理论基础。本章介绍了国家竞争优势理论以及可持续发展理论，并详细阐述了旅游目的地竞争力研究的相关概念，如竞争力、产业竞争力、旅游目的地等，在此基础上提出了旅游目的地竞争力的概念。 第三章主要是旅游目的地竞争力影响因素以及系统的构建。本章运用国家竞争优势理论以及可持续发展理论详细阐述了影响旅游目的地竞争力的因素，并构建了旅游目的地竞争力系统，作为旅游目的地竞争力研究的基本框架。 第四章构建了旅游目的地竞争力测评模型以及指标体系。在分析了旅游目的地系统的基础上，本章借鉴城市竞争力测评模型，构建了旅游目的地竞争力弓箭测评模型。本文提出了影响旅游目的地竞争力的8个分力，分别为“旅游资源竞争力”、“基础设施竞争力”、“人力资本竞争力”、“区位竞争力”、“环境竞争力”、“旅游目的地政府营销能力”、“旅游目的地政府管理能力”和“旅游企业管理能力”。 最后一部分是结论，提出了本文研究的主要结论以及有待进一步研究的领域。
英文摘要：	Fierce competition exists among different enterprises, industries, cities and countries, and the aim of the research on the competitiveness is to figure out the key factors influencing the competitiveness. With the booming of the tourism activities, tourism industry is being increasingly appreciated by every government, and the competition among different tourism destination is becoming fiercer, so the research on the Tourism Destinations Competitiveness has significant importance. By using the theories and methods of tourism science, economics and sustainable development, this thesis defines Tourism Destination Competitiveness (TDC) and designs the TDC System which is the basic framework to understand the TDC. The thesis also makes deep research on the key factors influencing the TDC in order to establish the TDC Measurement Model. According to some basic disciplines, Index System which is used to measure the TDC is set up. This thesis consists of totally five chapters. The first chapter is introduction, which aims at explaining the reasons of selecting the TDC as subject, the significance of the study, and the framework of the thesis. The chapter also includes the brief introduction of the relative researches on the TDC at home and abroad. The second chapter deals with the theoretical basis of the study. In this chapter, the author mainly explains and interprets the theory of National Competitive Advantages and the Sustainable Development. The relative concepts about the study on the TDC, (Competitiveness, Tourism Destination, Urban Competitiveness etc.), are listed as the base of the definition of the TDC. The third chapter deals with the establishment of the TDC System which can be viewed as the basic framework of the TDC. The author analyses the key factors influencing the TDC with the theory of “National Diamond” which is the framework of understanding the competitiveness of the National Industry Competitive Advantages. According to the concept model of tourism destination, the Tourism I Abstract Destination System is set up. The aim of chapter four is to establish the TDC Measurement Model and set up the Index System. Base on the analysis of the Urban Competitiveness Measurement Model, the author establish the TDC Measurement Model consisting of 8 key factors. These factors include Competitive Advantage of Tourism Resource, Infrastructure, Human Resource, Location, Natural and Social Environments, Power of Marketing, Power of Management, Power of Tourism Enterprises. Chapter five is conclusion. The author gives the main achievements of the study on the TDC and figures out the main fields which can be made further developments.
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