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论文编号：	1941
作者编号：	041942
上传时间：	2010/5/17 11:18:16
中文题目：	我国野营地本土化开发问题研究
英文题目：	indigenous development
指导老师：	徐虹
中文关键字：	野营地 本土化开发 SWOT分析 开发机制
英文关键字：	campsite indigenous development SWOT analysis
中文摘要：	在世界旅游业蓬勃发展的今天，社会文明、经济水平的提高以及带薪假日的增多，使长期生活于喧闹城市中的居民越来越关注自身健康，向往宁静的自然环境，在自然中爬山、涉水，寻觅山林野趣，以此来改善自身健康状况，陶冶性情，修炼品德，成为一个健康的自然人。野营是投入大自然最简单的方式之一，也是最具有野趣的生态旅游活动，它经济实惠，刺激性强，自由度大，在欧美等发达国家极为盛行，而国外野营地的建设也相对成熟。 近年来在我国，野营作为一种时尚新颖的旅游方式迅速传播开来，市场需求日益旺盛，市场供给初见端倪。然而开展野营活动的必要场所——野营地的建设却数量不足、规模有限，多数开发商为抢占市场先机，在普遍缺乏对我国本土的市场发育状况、政策体制及文化传统等进行深入研究与分析的基础上就盲目开发，致使我国野营地开发中问题较多，市场发展不规范。目前学术界也尚未对我国野营地的开发与规划形成完整的理论与方法体系，研究文献较为零散，研究内容多集中于对国外开发模式的探讨，普遍缺乏本土的研究视角。因此，本文将研究视角重点转向我国本土，运用比较研究方法探寻国外野营地开发经验，分析我国野营地本土化开发中的现实和潜在问题，并进行了SWOT分析；同时运用本土性契合论和利益相关者理论剖析其问题产生的根源在于我国野营地的现行开发机制运行不畅，各利益主体功能角色错位，而重新调整运行机制，进行角色定位是我国野营地实现高起点、高质量和可持续运作的关键所在。 本文的创新之处在于首先对野营及野营地的概念进行了深入界定，力求突出野营旅游区别于其他旅游方式的特色所在；其次深入剖析了“本土化”的基本内涵，提出了“本土化”的意义在于“化”的过程和“整合”的过程，它与本土性契合论和利益相关者理论密切相关，从某种意义上来说，这一研究弥补了目前理论界对本土化概念研究的空白；最后本文在深入分析我国野营地本土化开发中的现实和潜在问题、应实现的“本土契合点”及应处理好的矛盾关系等问题的基础上，指出现行开发机制运行不畅是症结所在，继而提出了新型的转轨机制，以期能对未来的理论研究和实践有所帮助。
英文摘要：	With the vigorous development of today’s world tourism, more and more inhabitants living in noisy cities yearn for nature environments and rural fun to ameliorate state of health, edify temperaments, culture moral characters. Camping is a most popular, simple and funny eco-tourism activity with benefits of economy, excitation and freedom. Simultaneously the foreign campsites are relatively mature. Camping and the relative markets thrive rapidly throughout China in recent years. However, neither the quantity nor the scale of campsites is deficient. Most campsite developers do little work studying and analyzing growth conditions, policy restrictions and cultural traditions of indigenous market. The research literatures are scattered and the contents mainly concentrate on foreign development patterns but lack the indigenous angle of view. Therefore, this paper has paid much attention towards indigenization, used “Indigenous Appropriately” theory and stakeholder theory to carry on SWOT analysis towards domestic campsite development, found the root of problems lying in the present development mechanism of campsite which is of no effect and all stakeholders play incorrect roles. So the whole mechanism needs to be readjusted and defines each responsibility to make sure campsite development in China has a high level, high standard and sustainable operation. The innovations of this paper are as follows: Firstly, the concepts of camping and campsite have been deeply defined; Secondly, the basic connotation of “Indigenization” has been deeply analyzed and described as “change” process and “conformity” process both correlated with “Indigenous Appropriately” theory and stakeholder theory. Finally, on the basis of analyzing the practical and potential problems in domestic campsite practice, this paper has pointed out that the present development mechanism is inefficient and proposed a switch mechanism hoping to be able to help the future fundamental research and practice.
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