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论文编号：	1916
作者编号：	031725
上传时间：	2010/5/6 16:00:26
中文题目：	企业多层次隔离机制研究
英文题目：	Isolating Mechanisms, Isomorphism,
指导老师：	柳茂平
中文关键字：	隔离机制、异质同形性、资源与能力、竞争优势
英文关键字：	Isolating Mechanisms, Isomorphism, Resources and Capability,
中文摘要：	企业如何获取持续竞争优势一直是企业和理论界关注的重大课题，企业的隔离机制是企业在取得竞争优势之后能够形成防范措施，从而防止企业竞争优势的流失。社会网络化和制度化的存在使得企业之间的模仿加剧，从而产生异质同形性，削弱企业的竞争优势。本文通过总结传统的战略理论以及资源和能力理论，识别隔离机制的广泛来源和运作机制，就企业如何建立多层次的隔离机制，防止竞争优势的流失提出了一定具体可行的措施，这对于企业获取持续竞争优势，建立有效的隔离机制具有一定的实际意义。 本文关于传统理论主要从不同经济学下的产业隔离机制、波特的产业结构论等理论出发，识别企业所处产业的产业隔离机制，为识别企业的产业隔离机制提供更广泛的来源；本文通过回顾总结波特的价值链理论和90年代的“战略匹配”观点，识别企业运营层次上的隔离机制，企业竞争优势的形成过程可以成为企业隔离机制的广泛来源；在资源能力理论方面本文识别了企业一般意义上的隔离机制，企业的无形资产如品牌、企业文化、管理能力因其形成过程的不可模仿性和因果模糊性，具有天然的隔离属性，从而是企业建立一般意义隔离机制的首先对象，也是企业层次上的隔离机制。 多层次企业隔离机制的识别和建立是本文的创新之处，本文多层次的企业隔离机制主要体现在企业所处产业层次的隔离机制、企业层次的隔离机制以及运营隔离机制这三个层次。企业必须对多层次的隔离机制引起战略上的重视，从而防止竞争对手的模仿，削弱企业的竞争优势。
英文摘要：	It’s an important subject that how to obtain persistent competitive advantage, which attracts the corporations’ and academes’ attention. Isolating mechanisms can form barriers to protect a firm’s competitive advantage and prevent it from weakening. The social network and the institutional context allow firms to form the similar structure and performance by imitating, and this is what we call isomorphism. The isomorphism will lower firm’s competitive advantage. We can recognize the extensive sources and functioning systems of isolating mechanisms through summarizing the traditional theory of strategy, resources and capability. This article put forward the possible measures to establish the multi-layers’ isolating mechanisms and prevent the competitive advantage from weakening. It’s practicable for company to gain persistent competitive advantage and establish isolating mechanisms. The traditional theories recognize the industry’s isolating mechanisms in different economics theory, such as industry isolating mechanisms and Porter’s industrial structure theory, and provide wider resources to recognize firm’s isolating mechanisms. The author of this thesis recognizes firm’s isolating mechanisms of operating level through the review of Porter’s value chain theory and the viewpoints of strategy fitness in 1990s. The process of forming competitive advantage will be the broad sources of isolating mechanisms. In the perspective of resources and competence theory, the author of this thesis recognizes the common isolating mechanisms, the intangible assets of a form such as the brand, the corporate culture and the managerial abilities are born to be parts of the isolating mechanisms because of their uncertain imitation and causal ambiguity, so it’s the isolating mechanisms’ of corporation’s level. It’s the contribution of this thesis to recognize and establish the multi-layers’ isolating mechanisms. The multi-layers’ isolating mechanisms conclude the isolating mechanism of industry level, corporation level and operating level. The firm must attach importance to the multi-layers’ isolating mechanisms and protect a firm’s II Abstract III competitive advantage from being imitated.
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