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| 论文编号： | 188 | |
| 作者编号： | 052248 | |
| 上传时间： | 2007/12/29 10:40:34 | |
| 中文题目： | 天津数字电视产业策略研究 | |
| 英文题目： | Research of Tianjin Digital Te | |
| 指导老师： | 赵伟 | |
| 中文关键字： | 数字电视 产业 策略创新tl| | |
| 英文关键字： | digital television industrial | |
| 中文摘要： | 随着科学技术的日新月异，数字革命对我国电视传播业及相关产业的影响越来越明显，先进的计算机技术、电子集成技术、通讯技术迅速向电视领域渗透，电视业正迎来一场革命性的变化，电视产业正朝着数字化、网络化、多媒体化的方式发展。最近两年，广电总局确定了模拟电视向数字电视的整体转换模式，并会同相关部委先后出台了一系列针对有线电视数字化转换的程序、价格、税收、资金上的促进政策，我国的有线电视数字化进程出现了加速发展的态势。2004年，全国约有49个城市地区53张网络开始推广数字电视。到2005年末，己有青岛、佛山、杭州等城市完成了城区用户的转换工作，大连、太原、绵阳等地整体转换的用户数已超过10万户并进入了平稳增长阶段。全国许多省、市级广电媒体已经开始进行数字电视的整体转换和付费数字有线电视业务的运营。 在国家广电总局确定的数字电视试点城市中，已有一些城市摸索出成功的运营模式，为数字电视今后的推广做出了许多有益的探索，但数字电视在实际运营方面还是遇到了很多问题和制约因素。 本文通过分析数字电视的发展战略，进而分析天津数字电视的产业环境，天津数字电视发展战略的实施途径和数字电视产业化过程中风险。 本文利用SWOT分析和竞争环境分析讨论了数字电视产业化的战略，并具体讨论了天津数字电视产业化的战略，从优化组织结构、资本运作、市场化三个方面论述了天津数字电视产业化的实施途径，最后分析了在产业化过程中可能遇到的风险和应对方法。 关键词：数字电视 产业 策略创新 | |
| 英文摘要： | As the technology changes quickly, digital revolution has a more and more profound influence on the television media and its related industry. Advance computing technology, electronic integration technology and communication technology are infiltrating into the television industry quickly. The television industry is moving towards to a revolutionary change and is changing towards digital, network, multi-media. During the past two years, SRAFT (the State Administration of Radio Film and Television) has confirmed the overall conversion mode from the stimulant signal to digital signal. Meanwhile, SRAFT, together with relevant ministries and commissions, instituted a series of policies in program, prices, taxes and capital to accelerate the transition towards digital television, and this has expedited the process of cable television expansion. By 2004, there had been 53 cable television networks in around 49 cities. By the end of 2005, Qingdao, Fuoshan, Hangzhou and etc had finished the transition in the city area. Dalian, Taiyuan and Mianyang had a total of 100,000 users of cable television and these cities had come to a stable development stage. Many provinces and broadcasting and film media in the cities had begun the operation of the overall transition of cable television and paid digital television. In the SRAFT’s experimental cities, there have been some cities which had tried to find the successful operation mode. This has laid many useful foundation for the spread of cable television in the future. However, cable television has still met with many problems and conditionality in the actual operation. Through the analysis of the strategy of cable television in Tianjin, this essay analysed the industrial environment, the implementation of the strategies and the risks of the development of cable television. The essay has analyzed the SWOT and competitive environment in the strategy of the industrialization of cable television and has discussed in detail the strategy of cable television in Tianjin. The essay discussed the implementation of Tianjin cable television from the perspective of optimizing organization framework, capital operation and economization. Finally, the essay analyzed the possible risks and coping measures. Key words: digital television industrialization strategy renovation | |
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