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论文编号：	1860
作者编号：	041947
上传时间：	2010/5/17 11:07:34
中文题目：	基于体验视角的旅游产品价值挖掘
英文题目：	Tourism Experience
指导老师：	齐善鸿
中文关键字：	体验 旅游体验 旅游产品 价值挖掘
英文关键字：	Experience Tourism Experience Tourism Product Value-excavating
中文摘要：	1998年，美国学者约瑟夫•派恩（B.Joseph Pine II）和詹姆士•吉尔摩（James H.Gilmore）合著的《体验经济》一书标志着体验经济的兴起。体验经济的兴起，既对企业的产品开发提出了新的要求，也为产品价值提升带来了新的契机，从此，体验作为一种新的经济提供物引起了学界和业界的广泛关注。我国越来越多的旅游研究人员认识到体验的重要性，试图运用体验经济理论解决旅游产品在实践中面临的问题，调和时代赋予旅游产品更高要求与旅游产品现实开发不足之间的矛盾。 国内旅游研究人员所进行的一系列研究，虽然为旅游企业的产品开发与设计提供了一些思路和方法，却始终未能对相关旅游理论进行纵深发展，基本上仍然停留在对体验经济和体验营销理论的简单应用阶段。事实上，国外旅游学界关于体验的研究可以追溯到半个世纪之前，目前已经形成比较成熟的旅游体验相关理论。遗憾的是，这些理论尚且未被广泛地引入我国的旅游体验研究，而且通常无法直接指导旅游企业进行产品改进。 基于以上认识，将国内外体验的相关理论进行梳理，着眼于体验视角下的旅游产品价值挖掘，探索相应的理论基础和实践工具是本文的研究重点，也是主要的创新之处。在阐明基于体验的视角挖掘旅游产品价值的重要性和必要性的前提下，首先对现有的体验相关理论进行了回顾和反思，指出对一些观点进行修正和补充的需要，进而通过借鉴其他学科、特别是美学的体验相关理论以及国内外旅游体验研究的相关成果，探索面向旅游产品价值挖掘的旅游体验理论。以此为基础，设计了一系列用于挖掘旅游产品体验价值的工具，在原理和策略上给出了旅游产品体验设计的方法，并引入温斯利代尔乳品公司的案例，进行研究成果的实际演练和运用，为旅游产品的体验设计提供具有一定可参照性的模板。
英文摘要：	The rise of the experience economy which brings both chance and challenge to enterprises was indicated in The Experience Economy written by B.Joseph Pine II and James H.Gilmore in 1998. As a new kind of economic offering, experience attracts the extensive concerns of the academia and the industry. The theory of experience economy is used to solve the problems of tourism product while the importance of experience is realized by more and more Chinese tourism researchers. It doesn’t go into the depth of the related theories of tourism though the researches of internal tourism researchers provide tourism enterprise with a number of thoughts and methods for tourism product developing and designing. Virtually, tourism experience has been studied by external researchers for more than forty years and there are several relative mature theories already. It is a pity that those theories haven’t been introduced to China diffusely and can’t be applied to improve tourism product directly at present. Accordingly it is both the study emphasis and main innovative point that questing for relevant theoretical foundation and applied tools with an eye to value-excavating of tourism product based on experience after teasing the relative theories of experience. Before questing for the theory of tourism experience with a view to value-excavating of tourism product, the importance and necessary of value-excavating of tourism product based on experience is clarified and the existing experience theory is reviewed. On this ground, a series of tools used for excavating the experience value of tourism product is designed; some relevant design methods in principle and a case study of Wensleydale creamery which give an example of tourism product designing based on experience to tourism enterprises are also provided.
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