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论文编号：	1855
作者编号：	041958
上传时间：	2010/5/14 11:29:56
中文题目：	我国主题公园的经营模式研究
英文题目：	theme park operating model comparative analysis Overseas Chinese Town
指导老师：	姚延波 杜炜
中文关键字：	主题公园 经营模式 比较分析 华侨城
英文关键字：	theme park operating model comparative analysis Overseas Chinese Town
中文摘要：	主题公园作为现代旅游景区的一种重要类型，在我国已有二十多年的发展史。1989年，深圳锦绣中华获得成功后，全国各地掀起了主题公园建设的热潮。据统计，到目前为止，我国共有2500多个主题公园，其中70%的经营处于亏损状态，20%持平，只有10%盈利，大量土地、人员和设备资源闲置。但是仍有很多主题公园在继续兴建，业内整体发展状况令人担忧。与之相比，国外主题公园的发展势头良好，而且已经开始进军中国市场，并取得了初步成功。因此，我国主题公园的发展面临内忧外患。 本文认为国内主题公园要在这种激烈的竞争中求得生存和发展，改变亏损状况，就必须要建立良好的经营模式。本文首先对主题公园的研究现状进行总结，并简要阐述了本文研究背景、意义和思路构架；接着在概述部分对主题公园的相关基础理论进行梳理界定，并从正反两方面总结了我国主题公园的发展现状，着重分析当前所存在的一些问题，以此作为经营模式研究的现实依据；然后在借用经营模式一般理论的基础上，结合主题公园的自身特点对其经营模式的内容进行了理论探讨，包括定义、内涵以及经营模式成功所必须遵循的原则，并从内外两方面对其影响因素进行了分析，为经营模式的实际构建提供理论依据。 在理论和现实分析基础上，本文对我国主题公园的经营模式进行了构建:首先通过对国内外主题公园经营模式在投资、主题策划、项目开发等多个方面的比较分析，找出我国经营模式所存在的问题，并从对比中总结出可借鉴的经验；然后结合我国主题公园所处的具体环境和发展现状，从积极和消极两个方面对影响其经营模式的因素进行了分析；最后在经验借鉴和影响因素分析的基础上，结合当前发展现状构建我国主题公园经营模式的框架，并对其进行详细分析和说明。最后一部分，本文把理论与实际结合，以华侨城主题公园为案例，对其经营模式进行了全面分析，并简要提出改进建议。
英文摘要：	As an important style of modern tourism destinations, the theme park has developed for more than 20 years. After that the Splendid China succeeded in 1989, a lot of theme parks were built in many parts of China. It is accounted that so far there are more than 2,500 theme parks in our country, 70% of which are at the loss, 20% of which are at the balance, only some 10% profit. The massive lands, manpower and material resources are standing idle or wasted. But there are still many new theme parks being constructed in various parts of China, the whole development of the theme park industry is worrying. Conversely, the overseas theme parks are in prosperity and have a good trend. Even some of them have entered into China market and are very successful. Therefore, the domestic theme parks are facing internal trouble and foreign invasions. In order to survive and develop well in the condition, this article considers that the good operating model of the domestic theme park must be constructed. Firstly, this article summarizes the study on theme park, and then indicates the background, significance and design of this research. Next, it teases and clears those basal theories on theme park; in succession, it makes some analysis of the theme park industry’s actuality pro and con as the practice basis. Then, according to the common theory of the operating model, the theories of the operating model of theme parks are discussed on the base of the theme park’s traits, including the definition, the connotation and the principles that a successful theme park must comply, and then it analyzes the influential factors at the internal and external aspects. Those theories and analyzes are provided as the theory basis for the operating model’s construction. In the base of the practice and theory analysis, the framework of the domestic theme park’s operating model is constructed: Firstly, the comparative analysis on the operating model is made between the domestic and foreign theme parks at many aspects, such as investment, the design of theme, the planning of program and so on, and then it analyzes the shortages which the domestic theme parks have and summarizes some good experience; Next, many factors are stated, which affect the domestic theme park’s operating model from positive and the negative aspects in terms of the specific conditions theme parks face; Finally, at the basis of the experience and the analysis on influential factors, a framework of the domestic theme park’s operating model is constructed and analyzed in detail. In the end, this article combines theory with practice. Taking theme parks of the Overseas Chinese Town as a case, it uses the research conclusion to analyze their operating model and puts forward some suggestion briefly.
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