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论文编号：	1802
作者编号：	031821
上传时间：	2010/5/12 10:00:18
中文题目：	江南地区历史文化村镇旅游合作研究
英文题目：	Regional tourism cooperaction Cooperation mechanism
指导老师：	陈家刚
中文关键字：	江南地区历史文化村镇 旅游合作 合作机制
英文关键字：	Historic cultural towns & villages in Jiangnan Regional tourism
中文摘要：	江南地区历史文化村镇，俗称江南水乡古镇，经过十余年的发展已成为华东地区旅游特色品牌之一。但是，在旅游业良好发展态势的背后，江南水乡古镇发展的同质化所带来的一系列问题威胁着该地旅游业的可持续发展以及自身的历史文化传承。面对这些压力，在区域经济一体化的大背景下，江南地区的历史文化村镇即水乡古镇组建联合体，在旅游业发展及其涉及的众多领域展开合作无疑具有重大意义。 论文在理论研究方面注重从多学科的角度出发：以经济地理学、文化地理学、人类学、历史城市保护学、城市规划学的基本理论为深层次的理论基础，并有效结合了旅游学相关理论；在研究方法上，综合运用了定量、定性分析与比较分析的方法。 该论文在结构上分为六部分：论文首先简要阐述了论文的选题背景，并在总结国内外相关研究现状的基础上，提出了本文的创新之处；接着文章阐述了江南地区历史文化村镇的旅游发展现状与问题；其次，论文对该地区历史文化村镇的旅游合作发展所具备的内在优势、劣势与所面临的机会与威胁进行了客观而详实的分析（即SWOT分析）；文章第四部分则分别从宏观管理、目的地管理、旅游产品差异化以及旅游发展的空间组织与拓展四个方面阐述了江南地区历史文化村镇旅游合作发展所应采取的发展战略和具体举措；然后，论文对于江南地区历史文化村镇的旅游合作机制进行探讨并构建了内在合作机制（狭义），即决策保障机制、信息交互机制、行为约束机制、利益补偿机制；最后的结语指出了今后有待进一步深入探讨的一些问题。
英文摘要：	Pass by ten years’ development, the historic cultural towns & villages in Jiangnan have become one of the characteristic brands of travel industry in the east region of China. At the back of the good situation in tourism industry, however, a series of problem for pursuing the same quality in ancient water towns in Jiangnan has threatened the sustainable development and the spread of the history culture of them. Facing these pressures, under the big background of the integrative regional economic, it is doubtless of great significance that ancient water towns set up the combo to develop tourism. The study is conducted from a perspective of multi-subjects in which the fundamental theories of economic geography, cultural geography, anthropology, integrated conservation together with the related tourism theories are included. While the quantitative analysis, qualitative analysis and Comparative analysis are used as approaches in the research. The thesis consists of six parts as follows：Chapter 1 deals with the reason why the author chooses the subject and the elucidation on the highlights of the research；Chapter 2 analyzes the problems arising in the operation of tourism at the historic cultural towns & villages in Jiangnan；Chapter 3 analyses the inside advantage and disadvantage of the region tourism development cooperation；In chapter 4, the development strategy and the effective means that ancient water towns should adopt are expatiated from the four aspects of the macro view management；Chapter 5 studied the region tourism cooperation and set up the inside cooperation mechanism in narrow sense, which are the decision guarantee mechanism, the information communion mechanism, the behavior control mechanism and the benefit compensation mechanism；The strategy and tactics of the planning are summarized in chapter 6.
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