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论文编号：	179
作者编号：	052124
上传时间：	2007/12/25 23:00:26
中文题目：	丰田汽车公司对华直接投资战略研
英文题目：	The Study of Direct Investment
指导老师：	周建
中文关键字：	丰田汽车公司, 对外直接投资, 所
英文关键字：	Toyota Motor Company Foreign
中文摘要：	经济全球化为跨国公司的国际化发展提供了广阔的空间和适宜的国际环境，同时促进了跨国公司全球性生产经营网络的建立。同时跨国公司在其全球化战略下，大规模在中国进行直接投资，使得中国市场呈现出国际市场的特征。中国汽车企业尚未完全适应市场经济的情况下，遭遇跨国公司的直接的、巨大的冲击，市场竞争前所未有的激烈。面临这种经营环境，只有顺应潮流，实施国际化经营，才是中国汽车企业的出路。 本文以日本丰田汽车公司（以下简称丰田公司）为研究对象，运用管理学和经济学的相关理论与方法，通过大量的文献和资料，论述并分析了该公司对外直接投资的决定因素、决定因素之间关系及在投资中的实际应用。通过研究跨国公司进入国际市场的投资过程，阐述了中国企业开展跨国经营应该重点把握的关键因素。本研究对于我国的汽车企业，在国际化环境下成长发展，争取更大发展空间，成功走出国门都有一定的借鉴意义。 本研究首先提出了论文选题的背景与问题提出、论文的内容与研究方法篇章结构和研究丰田公司对外直接投资战略的目的与研究的意义；第二章回顾和引用了对外直接投资的相关理论，其中重点是国际生产折衷理论。第三章对丰田公司自身情况进行了介绍，就其在所有权优势(即竞争优势)、内部化优势和区位优势方面，进行了分析论述。第四章对丰田公司在华投资战略实施过程进行了分析研究，充分阐述丰田公司的直接投资的策略。第五章对丰田公司的对外直接投资战略和经验教训进行了归纳，提出了中国汽车企业在经营中应对跨国公司竞争和对外投资进行国际化战略的借鉴意义和启示。最后结论和展望，肯定了丰田公司的投资战略的成功，企业应该拥有创造价值活动的竞争优势，这些优势是企业通过选择合适的东道国对外直接投资进行内部化，同时企业不只是满足拥有自身各种优势，还要能动态性地调整竞争战略使之适应在竞争环境，要适应跨国经营的环境需要，在渐进中获得长远利益。
英文摘要：	Economic globalization provides a broad space and appropriate international environment for the multinational company’ international development, and also promotes the establishment of the multinational company’ global production and operation network. At the same time, the multinational company makes large-scale direct investment in China under its globalization strategy, making the Chinese market possess the characteristics of the international market. Automobile enterprise in China has not yet been fully adapt to the market economy and encounters direct and tremendous impact from the multinational company, and the market competition is unprecedented fiercely. Facing this kind of business environment, it is that only going with the tide and implementing international operation is the way for China automobile enterprise. This thesis takes the Japanese Toyota Motor Corporation (hereinafter referred to as Toyota) as the study object, making use of related theories and methods of management and economics, through a large number of documents and information, to discuss and analyze the decisive factors, relations of decisive factors and their practical application in investment of the company’s direct foreign investment. Through researching the investment process of the multinational company in the international market, it describes the key factors which shall be attached great importance by Chinese enterprises to carry out transnational business. This study has certain meaning for China's automobile enterprises to develop and grow in the international environment, strive for greater development space and successfully go out of the country. This study first proposes the background of the topic, the proposal of questions, the content of the thesis and the structure of research method and research chapter; it reviews and quotes relevant theories of foreign direct investment in Chapter II, which focuses on eclectic theory in international production; It makes general introduction of Toyota in Chapter III, and it analyzes and discusses the property advantage (namely, the competition advantage), internalization advantage and location advantage, obtaining the cause of Toyota's direct investment in China; It analyzes and studies the implementation process of Toyota’s investment strategy in China and fully explains Toyota's direct investment strategy in chapter IV; it sums up the strategy and lessons learned of Toyota’s foreign direct investment, and presents the meaning and inspiration of China’s automobile enterprises as to the multinational company’s competition and the international strategy of foreign investment in Chapter V. Finally, it ratifies the achievement of Toyota’s investment strategy. An enterprise should have the competitive advantage to create value activities. These advantages shall be the long-term interests obtained from the following processes, enterprise carries out internalization by choosing suitable host for foreign direct investment, and enterprise shall not only satisfy all the owned advantages but also dynamically adjust the competitive strategy to meet the competitive environment and adapt to the environmental needs of multinational operation.
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