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论文编号：	1683
作者编号：	031765
上传时间：	2010/5/20 14:25:22
中文题目：	基于社会资本的联盟企业可持续竞争优势研究
英文题目：	Social Capital Alliance Firms RBV
指导老师：	周建
中文关键字：	社会资本 战略联盟 联盟企业 资源基础论 可持续竞争优势
英文关键字：	Social Capital Alliance Firms RBV
中文摘要：	在新经济背景下，由于市场竞争的加剧及企业资源的限制，使得合作战略成为必然。战略联盟就是其中的一种主要形式，联盟企业间构成了合作—竞争关系，这种关系造成了企业间合作的不稳定。战略联盟中企业间的合作与互动同时促进了社会资本的形成，而社会资本却有助于联盟企业获取各种稀缺资源，并对企业间的交易关系、行为关系产生了很大的影响。 从企业资源角度看，企业的竞争优势与社会资本是息息相关的。根据资源基础论观点，并非所有的竞争优势都是可持续的，只有满足一定的条件的竞争优势才是可持续的。本文以资源基础论为理论依据，采用规范分析的方法，以“社会资本—竞争优势—可持续竞争优势”这一研究思路，试图探讨联盟企业通过社会资本获得可持续竞争优势的途径，并构建了联盟企业获取可持续竞争优势的理论框架。 本文首先在战略联盟、社会资本与竞争优势等理论回顾的基础上，研究了战略联盟中社会资本的形成，以及社会资本与联盟企业竞争优势的关系。然后，在此基础上研究了社会资本影响联盟企业竞争优势的四个主要因素，即投资专属性资源、知识分享常规、互相提供互补的资源的能力、有效争端解决与协调机制。其中，通过关系专属性投资可降低费用，并利用差异化为联盟企业带来竞争优势；通过知识分享常规，可促进企业间的知识转移和创造；通过相互提供互补资源和能力，可以获得规模经济效应、范围经济效应和共生经济效应，从而获得竞争优势；通过争端解决与协调机制，降低协调成本并为价值创造动机提供激励，给企业带来竞争优势。最后，根据资源基础论的观点，运用VRIO分析框架，验证了社会资本为联盟企业创造的竞争优势是可持续的。
英文摘要：	Due to more and more fierce market competition and restriction for the resource of firms, it makes cooperation strategy becomes necessity on the context of new economy .Strategic alliance is one kind of main forms of cooperation strategy .And, the relationship between alliance firms is cooperative and competitive ,which makes the cooperation instability. The cooperation and transaction between firms in same alliance facilitate the formulation of social capital. At the same time, social capital is beneficial for firm to gain the thin resources and has a great influence on the relationship of transactions and behaviors among firms. In the perspective of firm resource, there is a closed link between social capital and competitive advantage. However, based on the theory of Resource-Based View (RBV), not all competitive advantage is sustainable, but when certain circumstances are satisfied. In this thesis, standard analysis method is used and the research route of social capital -competitive advantage-sustainable competitive advantage is formed. Based on the RBV, the approach and the theoretical framework formulate, which alliance firm gain sustainable competitive advantage are also discussed. Firstly, based on the theory review and the research of strategic alliance, social capital and competitive advantage, the form of social capital in alliance and the relationship between social capital and competitive advantage of alliance firms are investigated in this thesis. Then, the alliance firms’ competitive advantage based on social capital are presented from four aspects, who are relation-specific assets, inter-firm knowledge-sharing routines, complementary resources/capabilities, effective mechanisms of issue solve and harmonize. Competitive advantage can be created through cost-saving and differentiation in relation-specific assets. It also can be created through transfer and creation of knowledge in knowledge-sharing routines. It also can be created through gaining economies of scale, economies of scope, economies of symbiosis in complementary resources/capabilities. And it can be created through saving coordination cost and providing incentives for value-creation initiatives in effective mechanisms of issue solve and harmonize. Finally, on the base of RBV, the social capital among firms in alliance is proved to the source of sustainable competitive advantage, using the VRIO formwork in this thesis.
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