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论文编号：	168
作者编号：	052060
上传时间：	2007/12/21 11:41:24
中文题目：	蓝泰科技公司竞争战略研究
英文题目：	I@T technology company competi
指导老师：	柳茂平
中文关键字：	IT服务 竞争战略 价值链 战略资
英文关键字：	IT service; Competitive Strate
中文摘要：	IT服务在国外已经是个上百亿美金的大市场，在我国，随着信息化建设的不断推进，我国的IT服务市场也呈现出了一种欣欣向荣的景象，但与国际市场相比，我国IT服务市场占总的IT市场份额还不够大，而且在这一市场上，我国IT服务企业所从事的服务工作也是较低级的，利润大而较高级的服务一般均由国外的大厂商所垄断，然而在这一市场上还是有发展的。 蓝泰科技是IBM在华组建的第一家提供IT资讯、集成及外包服务为主的中外合作公司。蓝泰科技凭借IBM的雄厚实力和鼎力支持，以提供便捷高质的信息技术和网络技术服务为经营目标，以勇于创新、追求卓越使客户完全满意服务为经营手段，以成为全民生活的必备资源为最终经营目的，致力于成为国内IT服务行业的佼佼者。蓝泰科技以互联网数据中心（IDC）服务为基础平台，提供主机托管及增值服务、IT外包及管理服务，同时努力为政府及企事业单位的信息化建设提供咨询、开发、集成及项目实施等高科技服务。 本文首先运用PEST、五力模型对IT服务行业的宏观环境和产业环境进行分析，其次分析了蓝泰科技的内部资源和能力，在上述分析的基础上，作者认为蓝泰科技应选择差异化战略，才能在市场竞争中争得更多的市场份额。蓝泰科技进入IT服务市场，首先要找准IT服务市场的新切入点，要把市场的需求和蓝泰科技的优势相结合。其次要整合内外部资源，对内，顺应IT服务的运营要求，改革组织架构，创新业务流程，加强市场营销和人力资源支持；对外，积极把握IT服务价值链，通过合作联盟，使自己成为价值链的主导者。最后，作者提出蓝泰科技应努力实现服务产品化，严格规范服务管理流程。
英文摘要：	On abroad, IT services haves tens of billions of dollars market. In China, with information construct development, China's IT services market is thriving. However, compared with the international market, China's IT services market’s market share is still low. In this market, it is low-class that China's IT service enterprises are engaged in service work, but big profits and more senior services are generally dominated by large foreign firms. IT service industry still has great opportunities, but the future is hard. TAIPC I@T is a Joint Venture among Tianjin Zhonghuan Computer Co. Ltd., IBM and eTEDA Technology Co. Ltd. I@T is an IBM first Joint Venture in the People’s Republic of China that provides IT information integration and outsourcing services. I@T and its customers benefit from IBM’s global experiences in the field of IT technology. Under the guidance and influence of IBM China, I@T has become a prominent and adept services provider in its field, supplying highly competent and convenient information and network technology services. I@T IDC (Internet Data Center) has established a IT service platform. It can provide IT services such as co-location services, email On-demand services, application management, desktop management, digital media management and more. It also offers high-tech solutions such as expert consultation, development, and integration and project implementation for the government, companies, and small-medium enterprises. In this thesis, firstly, analysis the macro-environment and industry environment of IT service industry used PEST model and five force model. Then, based on the analysis of the internal resource, capability, core competence of I@T, the author brings forward that I@T should carry on differentiation strategy. I@T enter into the market of IT service, firstly, must found the new orientation of IT service market, the company’s advantage combined with the market demand. Secondly, integrated the external and internal resources. Inside, accord with the operation requirement of IT service, innovated organize structure, innovated business process, pay attention on market and human resource. Outside, controlled the value chain of IT service, cooperated and alliance with other company, become the leader of IT service industry. At last, the author puts forward that I@T should carry on Product-services, criterion service management process.
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