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论文编号：	1664
作者编号：	2120082306
上传时间：	2010/5/20 13:01:12
中文题目：	天津市经济型酒店发展策略研究
英文题目：	Research on the Tianjin Economy Hotel Development Strategy
指导老师：	侯文华
中文关键字：	经济型酒店;SWOT分析;天津;竞争战略
英文关键字：	Economy Hotels;SWOT Analysis;Tianjin;Competitive Strategy
中文摘要：	经济型酒店在我国是一个新生行业，在我国的扩张速度非常迅速。近些年来，随着我国旅游市场的发展，我国居民对于旅游的需求也逐渐发展起来。广大的普通旅游者更偏好于选择价格低廉而又卫生舒适的住宿设施。经济型酒店在这一时刻应运而生。目前，中国的经济型酒店市场竞争十分激烈，各大国际知名酒店集团纷纷进入中国投资建立经济型酒店，同时我国本土经济型酒店品牌也不断涌现。我国的酒店业格局也因为经济型酒店这一新生业态的出现而改变。 当前，天津市的经济型酒店业有着良好的发展势头，各大国际知名酒店集团纷纷在天津投资建立了自己的经济型酒店。但与全国其他城市相比，天津的经济型酒店业还存在着一定差距。天津的经济型酒店业起步较晚，存在着规模较小、分布不均衡，定位模糊不清，盲目投资，专业人才短缺等问题。 本论文首先回顾了世界上经济型酒店的发展历程，再详细分析了经济型酒店的内涵、特点和分类，在此基础上利用SWOT分析工具对天津市经济型酒店发展的优势、劣势、机遇和威胁进行了详细的分析，指出了天津市经济型酒店的发展总体势头良好，同时也存在着许多不足。最后，论文结合天津市经济型酒店业自身的特点，从定位、品牌建设、客户管理等方面对天津市经济型酒店的发展提出了对策和建议，希望能够对天津乃至全国的经济型酒店的发展起到一定的借鉴和帮助。
英文摘要：	Economy Hotels in China is a nascent industry, the rate of expansion in China is very quickly. In recent years, as China's tourism market development, the travel needs of Chinese is gradually developed. Majority of ordinary tourists prefer to choose low-cost health but comfortable accommodation. Economy hotels came into being at this time. At present, China's economy hotel market is extremely competitive, the major world-renowned hotel groups in China have invested in hotels, while China's domestic economy hotel brand has also continued to emerge. China's hotel industry also changed because of the emergence of the pattern of economic-type hotel. At present, Tianjin's economy hotel industry has a good momentum of development, major world-renowned hotel groups have invested in Tianjin to establish its own budget hotels. However, when compared with other cities, Tianjin's economy hotel industry, there are still some gaps. Tianjin's economy hotel industry started late, there is a smaller scale, the uneven distribution, positioning vague, blind investment and a shortage of professionals and other issues. This paper first reviews the world's economy hotel development process, and then a detailed analysis of the meaning of economic-type hotel, characteristics and classification, based on the use of SWOT analysis tool to the Tianjin Economic-based hotel development strengths, weaknesses, opportunities and carried out a detailed analysis of the threat, pointing out that economy hotels in Tianjin, a good momentum of development in general, there is also a lot to be desired. Finally, the paper with Tianjin Economic-based hotel industry's own characteristics, from the positioning, brand building, customer management and other aspects of the development of Tianjin Economic-based hotel put forward countermeasures and suggestions in the hope of Tianjin as well as the country's economy hotel development play a certain reference and help.
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