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论文编号：	1654
作者编号：	042254
上传时间：	2010/5/20 10:08:46
中文题目：	企业竞争情报效益评价研究
英文题目：	competitive intelligence, performance measurement, analysis of costs, analysis of the benefits.
指导老师：	王德恒
中文关键字：	竞争情报 效益评价 成本分析 效益分析
英文关键字：	competitive intelligence, performance measurement, analysis of costs, analysis of the benefits.
中文摘要：	随着经济全球化的持续深入和工业经济时代向信息和知识经济时代的转化，全球商业环境发生了深刻的变化，企业在参与市场竞争中面临的不确定性因素和风险增多，经营决策困难度增加，竞争压力也越来越大。为了及时有效地获取管理决策所需的各种信息，提高经营决策的科学性，从整体上提高企业的经营运作绩效，赢得并保持竞争优势，企业对竞争情报的需要越来越迫切，竞争情报对企业的作用也越来越重要。在此背景下，笔者认为，为检验企业竞争情报工作效果，改进和提高竞争情报工作，有必要对企业竞争情报的效益评价问题进行研究。 竞争情报效益评价，就是采取一定的指标和方法，对竞争情报工作的效益和业绩进行比较分析判断的一种研究过程。本文在吸收和借鉴国内外有关竞争情报效益评价研究成果的基础上，运用文献调查法、移植法、案例分析法等方法，把竞争情报与企业经营决策结合起来，构建了一个从成本—效益角度进行竞争情报效益评价的指标体系，作为效益评价的理论模型。 本文以竞争情报的成本和效益为分析重点，突出反映了竞争情报投入与产出的关系，并通过评价结果分析提供了企业提高和改进竞争情报工作的思路和方法。全文共分为五章：第一章简单介绍竞争情报效益与竞争情报效益评价的相关问题；第二章论述竞争情报效益评价指标体系的构建问题；第三章分析竞争情报成本构成、成本核算和成本控制问题；第四章分析竞争情报效益和效益测度的问题；第五章介绍竞争情报效益评价的程序和结果分析等方面的问题。
英文摘要：	With the developing trends of globalization and information and knowledge society, the global business environment is undergoing dramatic changes, and uncertain factors and risks become more and more. Furthermore, the difficulties of decision-making in enterprises are even more threatening, and the competitive pressures are far harder to deal with. In this case, competitive intelligence (CI) will play a more important role than ever before, for that it will help the managers of enterprises access varieties of information effectively in the process of management, improve the effects of managing decisions, and moreover gain better performances and competitive advantages. Considering what has stated above, the author of this dissertation maintains that it should be necessary to carry out further researches on the performance measurement which benefit from corporate CI. Performance measurement of CI refers to the process in which the evaluators adopt special indexes and methodology, then compare, analyze and judge the performances and outcomes of the CI. Based on related research findings in the past, this dissertation combines desk top research, transplanting method and case study, etc together, links CI with corporate managing decisions, and architects an index system for performance measurement of CI from a cost-benefit perspective. The dissertation focuses on the costs and benefits of CI, mainly discusses the relationship between costs and benefits, and furthermore put forward suggestions and methods to improve the running of corporate CI. There are five chapters in total: the 1st chapter introduces briefly the related problems of performances of CI and performances measurements of CI; the 2nd chapter architects the index system for performances measurements of CI; the 3rd chapter analyses the compositions of the costs, cost accounting and cost controlling; the 4th chapter analyses the measurements of the performance of CI; and at last, the 5th chapter introduces the procedure of performances measurements of CI and analyzing of the results.
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