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论文编号：	16093
作者编号：	2120243871
上传时间：	2026/6/6 15:45:06
中文题目：	价值共创视角下 中文播客用户的贡献性参与行为影响因素研究
英文题目：	Research on the factors influencing Contributory Participation Behavior of Chinese Podcast Users from the Perspective of Value Co-creation
指导老师：	樊振佳
中文关键字：	中文播客用户；贡献性参与行为；信息创造行为
英文关键字：	Chinese podcast users; Contributory participation behavior; Information creation behavior
中文摘要：	随着数字媒介与平台环境的发展，播客逐渐成为用户获取信息、理解经验与形成观点的重要数字音频媒介。用户围绕播客内容展开评论、分享、讨论及内容参与等行为，进行信息表达、信息传播与内容生成的规模逐渐扩大。现有研究多关注播客用户的使用动机、收听体验等问题，对于用户在内容接触之后形成的信息表达与内容贡献行为，仍缺乏系统梳理。基于此，本文从价值共创视角出发，探讨中文播客用户的贡献性参与行为表现、影响因素及作用机制。 本文采用质性探索与量化验证相结合的混合研究路径。质性阶段通过半结构化访谈，对16名具有丰富播客使用经验的用户进行调研，运用扎根理论方法进行编码分析，提炼贡献性参与行为的主要层次及其影响因素，形成初步分析框架。在此基础上，结合顾客主导逻辑、自我效能理论和社会支持理论构建影响因素模型并提出研究假设。量化阶段据此设计问卷并开展调查，最终获得259份有效样本，运用SPSS 27及PROCESS插件进行信效度检验、回归分析、中介效应检验和调节效应检验，对模型进行验证。 研究发现，中文播客用户的贡献性参与行为可划分为个体表达层、互动反馈层、资源共享推荐层与节目录制层。不同层次体现出用户在表达外显程度、互动关系强度、信息组织方式和内容介入深度上的差异。在作用机制上，动机维度与平台互动支持对贡献性参与行为具有显著正向影响，并通过自我效能产生间接作用；自我效能在用户参与过程中发挥中介作用；感知障碍对自我效能具有显著负向影响，但其对贡献性参与行为的直接影响及调节作用未达到显著水平。 本研究对中文播客用户贡献性参与行为的表现形式、影响因素及作用机制进行了系统分析，说明播客用户相关行为已经从内容消费延伸至信息表达、信息组织与内容参与过程。研究在一定程度上拓展了信息使用与信息创造研究在数字音频场景中的应用，也为理解中文播客生态中的用户参与逻辑提供了经验依据。
英文摘要：	With the development of digital media and platform environments, podcasts have gradually become an important form of digital audio media through which users acquire information, understand experiences, and form opinions. Users increasingly engage in commenting, sharing, discussing, and participating in content-related activities around podcast content, thereby expanding the scale of information expression, information dissemination, and content generation. Existing studies have mainly focused on users’ motivations for podcast use and listening experiences, while users’ information expression and content contribution after content exposure remain insufficiently examined. Based on this, this study adopts the perspective of value co-creation to explore the forms, influencing factors, and mechanisms of contributory participation behavior among Chinese podcast users. This study adopts a mixed-methods approach combining qualitative exploration and quantitative validation. In the qualitative stage, semi-structured interviews were conducted with 16 users who had rich podcast use experience. Grounded theory was used to code and analyze the interview data, identify the main levels and influencing factors of contributory participation behavior, and form a preliminary analytical framework. On this basis, an influencing factor model was constructed by integrating customer-dominant logic, self-efficacy theory, and social support theory, and research hypotheses were proposed. In the quantitative stage, a questionnaire survey was designed and conducted accordingly. A total of 259 valid responses were obtained. SPSS 27 and the PROCESS macro were used to conduct reliability and validity tests, regression analysis, mediation effect tests, and moderation effect tests to validate the model. The findings show that the contributory participation behavior of Chinese podcast users can be divided into four levels: individual expression, interactive feedback, resource sharing and recommendation, and participation in podcast recording. These levels reflect differences in the visibility of expression, the strength of interactive relationships, the ways of information organization, and the depth of content involvement. In terms of mechanisms, motivation and platform interaction support have significant positive effects on contributory participation behavior and also exert indirect effects through self-efficacy. Self-efficacy plays a mediating role in the process through which users’ information understanding is transformed into visible participation. Perceived barriers have a significant negative effect on self-efficacy, while their direct effect on contributory participation behavior and their moderating effect are not significant. This study systematically analyzes the forms, influencing factors, and mechanisms of contributory participation behavior among Chinese podcast users. The findings suggest that users’ related behaviors have extended from content consumption to information expression, information organization, and content participation. This study expands the application of information use and information creation research in digital audio contexts to a certain extent, and provides empirical evidence for understanding the logic of user participation in the Chinese podcast ecosystem.
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