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论文编号：	16057
作者编号：	2320224083
上传时间：	2026/6/4 14:57:01
中文题目：	从“旅居”到“共创”——浙江安吉数字游民A社区经营模式研究
英文题目：	From “Sojourning” to “Co-Creation”——A Case Study of the Operational Model of Digital Nomad Community A in Anji, Zhejiang
指导老师：	杨斌
中文关键字：	数字游民社区；经营模式；价值共创；社区运营；乡村发展
英文关键字：	Digital Nomad Community; Operational Model; Value Co-creation; Community Operation; Rural Development
中文摘要：	本研究以浙江安吉数字游民A社区为案例，探讨数字经济背景下新兴的数字游民社区如何构建可持续的经营模式。随着远程办公常态化与乡村振兴战略深入推进，兼具工作、生活与社交功能的数字游民社区在国内快速涌现。然而，该业态普遍面临盈利模式单一、用户高流动性导致黏性不足，以及从居住者到共创者的价值转化困难等经营困境。核心问题在于，此类社区如何超越传统旅居空间定位，实现经济与社会价值的可持续共创。 为回应这一问题，本研究采用参与式观察、问卷调查与二手资料分析相结合的三角验证法，对A社区进行深度案例分析，构建了“吸引—留存—转化”三维经营机制模型。研究发现，A社区的吸引机制融合了地方政策、生态环境、低成本优势与社群预期等多重因素，形成对目标用户的精准筛选与有效触达；留存机制通过设置“7天最低入住”时间门槛与策划体系化社群活动，在流动性群体中培育归属感，促进用户对社区的地方嵌入与身份认同构建；转化机制则沿知识共享、项目合作与乡村参与三条路径，将用户从被动的空间消费者转变为主动的价值共创者，产出涵盖直接经济收入、间接品牌效应与衍生社会效益的多元价值。三个环节相互关联、循环强化，共同驱动社区完成从“旅居”空间到“共创”平台的演进。 本研究从管理学视角系统解构了数字游民社区的运营逻辑，所提炼的分析框架将人才流动与地方嵌入、共享办公空间、互联网经济与流量运营等理论整合应用于新兴业态研究，拓展了价值共创理论在数字游民与乡村发展交叉领域的解释边界。在实践层面，研究结论可为同类社区的运营优化、投资评估及地方政府探索人才柔性引进路径提供具有针对性的参考。
英文摘要：	This thesis takes Digital Nomad Community A in Anji, Zhejiang Province as a case to explore how emerging digital nomad communities can construct sustainable operational models in the context of the digital economy. With the normalization of remote work and the advancement of rural revitalization strategies, digital nomad communities that integrate work, living, and social functions have proliferated rapidly across China. However, this emerging business format commonly faces operational dilemmas, including a singular revenue model, insufficient user stickiness caused by high mobility, and difficulties in converting "residents" into "co-creators" of value. The core question centers on how such communities can transcend the traditional sojourning space model to achieve sustainable co-creation of economic and social value. To address this question, this thesis employs a triangulation approach combining participatory observation, questionnaire surveys, and secondary data analysis to conduct an in-depth case study of Community A, constructing a three-dimensional operational mechanism model of "Attraction–Retention–Conversion." The findings reveal that the community's attraction mechanism integrates multiple factors—local policy support, ecological environment, low-cost advantages, and community expectations—to achieve precise targeting and effective outreach to prospective users. The retention mechanism fosters a sense of belonging within a highly mobile population by establishing a "7-day minimum stay" threshold and curating systematic community activities, thereby promoting users' local embeddedness and identity construction. The conversion mechanism transforms users from passive space consumers into active value co-creators along three pathways: knowledge sharing, project collaboration, and rural participation, generating diversified outputs encompassing direct economic returns, indirect brand effects, and derivative social benefits. These three mechanisms are interconnected and mutually reinforcing, collectively driving the community's evolution from a "sojourning" space to a "co-creation" platform. This thesis systematically deconstructs the operational logic of digital nomad communities from a management perspective. The analytical framework developed herein integrates theories of talent mobility and local embeddedness, co-working space operations, and internet economy and traffic operations into the study of an emerging business format, thereby extending the explanatory boundaries of value co-creation theory at the intersection of digital nomadism and rural development. At the practical level, the findings offer targeted references for operational optimization of similar communities, investment evaluation, and local governments' exploration of flexible talent attraction pathways.
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