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论文编号：	1589
作者编号：	2220080854
上传时间：	2010/6/10 10:34:36
中文题目：	中国银行对我国企业跨国经营的服务策略研究
英文题目：	The Research on Service Strategy to China’s Multinational Enterprises by Bank of China
指导老师：	白长虹
中文关键字：	关键词: 企业跨国经营 风险管理 银行业 金融服务
英文关键字：	Key words: Transnational operation of company；Risk management；
中文摘要：	20世纪80年代后，在经济全球化、金融创新等力量推动下，全球兴起金融全球化浪潮。中国加入WTO后，彻底融入了世界经济。这不仅创造了良好的国际经济环境，也为中国银行业带来了机遇和挑战。因此，就中国银行对我国企业跨国经营的策略进行研究与探讨，一方面有助于客观全面地了解银行业的跨国经营和发展，另一方面也有助于为中国银行的跨国经营提供理论依据和实践指导。 本文立足于中国银行业对跨国经营企业的服务和管理策略，通过研究跨国经营企业的经营特征和需求，并借鉴国际经验，寻求对我国银行业普遍适用的国际化战略。论文首先对跨国经营相关理论进行了梳理与回顾，其次针对企业跨国经营战略与金融服务的相互融合关系，阐述了企业跨国经营中对银行服务提出的更高的要求和挑战，而银行业在应对更加多元化、复杂化、综合化的企业需求上，还存在急待完善和改进的薄弱环节。再次，通过论述中国银行对跨国经营企业的相关策略，力图以点及面，对我国商业银行的跨国金融服务策略进行有益的探讨和研究。论文并附以天津市钢管集团国际贸易公司和天津钢铁集团有限公司实行跨国经营的案例分析，以说明大力推动金融创新，审慎实施跨国经营战略，是增强自身的竞争优势和核心竞争力的重要途径和根本出路。 本文采用的研究方法：力图坚持理论与实际相结合的方法，借鉴国内外相关领域的最新研究成果，在掌握大量文献的基础上，明确中国银行跨国经营服务战略的方向和目标，同时坚持金融企业跟踪服务的经验与实践。 论文主要成果：本论文重点分析和研究我国企业跨国经营的所面临的挑战与机遇，提出中国银行为跨国经营企业提供金融服务的相关战略。 论文主要结论：在经济全球化背景下，跨国经营企业对我国商业银行提出了新的需求和挑战，尤其是国有商业银行，要大力推动金融创新，提供多元化的金融产品服务，提高为跨国经营企业提供针对性、区别化、“一揽子”金融服务的能力，走创新的金融服务模式。在不断满足企业日益增长的金融需求的同时，还必须坚持审慎经营的原则，对企业跨国经营中的风险保持敏锐的判断和主动的管理，才能伴随着我国企业跨国经营进程的不断深入和优化，进一步完善自己的跨国经营战略，实现国际化银行集团的宏伟愿景。
英文摘要：	After the 1980s, with the promoting of the strength of economic globalization and financial innovation, the whole world started the financial globalization tide. After joining WTO, China integrated the world economy thoroughly. Not only created the good international economic environment, it also brought the opportunities and the challenges to the banking sector of China. Therefore, from the point of Bank of China this dissertation studies the strategy of Chinese enterprises multinational operation. On the one hand, it is helpful to understand the banking sector's transnational operation and development, comprehensively and objectively, on the other hand it is also helpful to provide the theory basis and the practice instruction to the transnational operation of Bank of China. Based on the service and management tactics which Chinese banking sector act on the transnational operation enterprises and through the research on the transnational operation enterprise's operation characteristic and new demand, and refers to the international experiences, this dissertation seeks to the multinational strategy which is suitable to Chinese banking sector. Firstly, this dissertation reviews and makes a clear line on the related theories of transnational operation. Secondly, in view of mutual confluence relation between the strategy of enterprises multinational operation and financial service, this dissertation expatiates the request and challenge proposed to the bank services in the enterprise transnational operations. Especially companies have been demanding diversified, complicated and integrated financial service, and Chinese banking sector is urgent to refine and improve the weak links to meet higher requirements. Thirdly, based on the analysis of situation of Chinese banking sector transnational operation, fanning out from the point of Bank of China this dissertation proposed related measures to multinational enterprises to area, this dissertation gives us useful discussions and research to Chinese commercial banks’ financial services strategy of transnational operation. And the case analysis that Tianjin Pipe Group International Trading Company and Tianjin Pipe Group Limited Company implement multinational operation in this dissertation explains that promoting the financial innovation vigorously and the careful implementation of transnational operation strategy are important way and fundamental outlet to strengthen our own competitive advantage and core competitiveness. Finally, the author makes a conclusion to the full text. The approach to the study: This dissertation tries to combining the theory and practice factors, refers to domestic and foreign latest research results in related fields, based on the grasp of massive literature, defines the direction and the goal of the operational strategy of Bank of China, and insists the experience and the practice of financial enterprise follow-up service at the same time. Main achievement of the study: This dissertation analyses and studies the opportunities and challenges the Chinese companies transnational operation faced with, proposing the related strategies of the transnational operation financial service of Bank of China. Main conclusion: Under the transnational finance background, transnational operation financial service proposes new challenge to the financial enterprise, especially the state-owned commercial bank. They should promote the financial innovation vigorously and provide multiplex financial product service, enhance capabilities that providing targeted, differentiated and "package" financial service to the transnational operation companies, in innovative financial service pattern. As the same time of meeting enterprises’ growing financial demand continually, Chinese banking sector should be adhering to the principle of prudent operation, keeping a keen judge and taking the initiative risk management through the enterprises multinational operation. Only in this way, Chinese banking sector can improve the transnational business strategy further, and then achieve the grand vision of international banking groups.
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